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Subscribe to this list via RSS Blog posts tagged in SEO
THINGS YOU SHOULD KNOW WHEN GETTING YOUR WEBSITE DEVELOPED

So you are in the market for a web designer to develop a website for your business or redesign your current site. Let's face it, you wont be short of options as there are a lot of companies and indivudals to choose from. With online marketing growing more and more each year, your website is going to be one of the most important tools you have to promote your business and increase sales.

As a business asset, your website is going to need to achieve your business goals, so not only do you need to be aware of the process but also ask questions to your designer about responsiveness, their previous work, the cost involved -including revisions-, the scope of the website development and so on. It is also important that you ask your developer about other issues like hosting, administrator access and control of your website, especially if you choose to go on a plan.
We have lost count how many times we have had issues with new clients who have had bad experiences with previous designers because of their lack of knowledge around the following areas:


1. Hosting is NOT FREE. You have a website developed but you have to sit it somewhere so people can see you on the internet!

Ask your developer if you are not sure about what the best hosting options are. Most CMS websites will sit on a cpanel or in the cloud these days. I personally prefer a cpanel because it gives complete control. If they set up the hosting for you, then make sure you have all the login details! If you are on a plan where hosting is included but you are coming to the end of the plan and want to take over the site yourself, make sure you ask how the website can be moved to a new hosting account and what options are available for you. It is good to know these things before you make any decisions on the best options for you and your business when it comes to web development.


2. Your domain name information is important.

Make sure you have all the login details and certificates for your website domain. In fact, it is not hard to set this up yourself online when purchasing it.

Your website will be connected to your domain name. You cannot have one without the other to sit online. If you do choose a website plan and the company is setting up the domain name for your website, make sure they are setting it up in your name with your business ABN and not theirs. Otherwise, they are the ones who will own your domain name and you do not want this, as this domain is what all your online marketing will revolve around when directing people to your business!

3. Administrator access of your website.

Know your login details, even if you are sitting on a plan. Any website will have an administrator area where changes can be made. Make sure you keep a copy of these login details. It is also important that you back up your website regularly in case you ever get hacked.

In addition to this, you need to know exactly what you want your website to do. Your website will be more or less expensive based on what your goals and what your business is offering. If you are selling services through a simple website, it might cost you less than if you are selling products, which requires a shopping cart. Don't be shy, be specific and voice everything you need so you are fully aware of what the costs will be to develop the website and ensure an open relationship between you and your developer!

 

Keep in mind that building a website is only the beginning; your website will be completely useless without a proper search engine optimization strategy (SEO). SEO will get your website good rankings on search engines and bring you natural traffic - which is what you aim for. No matter how good a website looks, it will never get traffic if sitting in page 3 of Google.

Our team of web designers is more than happy to answer any questions you may have. We have a couple of options for our clients including plans, at Rent-a-Website. Talk to us today about your website development needs on (07) 5592 2685 or by email at info@selectmarketing.net.au.

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YOUR WEBSITE CONTENT IS IMPORTANT TO YOUR BUSINESS!

Did you know that there are 571 websites developed every minute around the world?

In this fast paced and the continually growing online environment, your website is your number 1 promotional tool. A well-developed website can help your company flourish in this arena, where competition is fierce.

Having a good website compared to a great site will rely on a few important factors, including content being KING, because after all, the Internet was created in the first place as an information source.

Rudyard Kipling said "Words are of course the most powerful drug used by mankind".

Through your website content you should be able to:

1. Allow you to build a unique relationship with your current customers and to turn your visitors into clients.

2. Communicate whatever message you want to get across.

3. Your message needs to answer visitor's questions and satisfy their need for knowledge in relation to your industry, service or product.

4. Tell your potential client, what they need to do next. Have a Call to Action!!!

However, 72% of websites fail to attract new customers and to maintain traffic. These websites are ignored by both search engines and users because of one main reason: out-dated website content!

Great content is great for your website, that fact will never be disputed, but even better is having updated content regularly on your website.

Below are some of the main reasons why content update should be a top priority:

1. Better rankings

By adding fresh entries to your website, you remain interesting to search engines, which get you more traffic and improve your ranking among other websites. Fresh content can also grant you better indexing as you add new keywords and keep your website relevant.

2. Fresh content is attractive to Google

Search engines such as Google are usually more attracted by active and updated websites as new keywords and phrases are added frequently. Updating your content is more likely to win you points with Google. Of course too many changes aren't advised either: a good website should be updated once a day or at least twice a week.

3. Frequent updates = keywords = better SEO

It is obvious that by adding content to your website, you will get you more attention from Google because of keywords. These keywords are an important aspect of SEO and will grant you more traffic. Also, posting different types of content will allow you to add new keywords that Google might consider interesting to visitors. However it is important to keep in mind that the number of keywords isn't what matters, their relevance is.

4. Customer retention

Your website should be customer friendly: easy-to-use, easy-to-read, no broken links, frequently updated content, etc. A well built and frequently updated website will retain the interest of your existing clients as it will keep them informed, and also attract new ones as it will provide them with valuable content.

SEO should be important to everyone who has a website, as it is the tool used in which your potential customers will find you. Let's face it – you know yourself when you are searching you click on what you are looking for within the first top 3 – 5 within the organic search options. Is your website sitting in this space?
Some facts to consider are that 92% of marketers will tell you that fresh content is very effective or somewhat effective for SEO and that 76% of those same marketers will have a strategic SEO campaign in place that considers content creation important.

61% of consumers will more likely take action on your website if it offers original content and a well ranked website with brand authority will get at least 50% of consumers to actually take action when on your website.
Your website's success is our priority. If you need help with SEO, then talk to us about receiving your FREE SEO report to look at where your site is sitting or click here to register. Our SEO plans start from $50 per week, which is a great cost effective way for you to start. If you have issues with your website and need to look a more effective promotional tool for your business then we have you covered there too.

Get in touch with us today on (07) 5592 2685 or email info@selectmarketing.net.au 

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Posted by on in Search Engine Optimization
SEO Building Blocks

There are a number of techniques involved in Search Engine Optimisation.  Below we are going to look at a few of the main strategies used.

1. Keywords

Short tail keywords are 1 to 3 words long and long tail Keywords or keyword phrases are more than 3 words long. It is a good idea to have a mixture of both in SEO.  Keyword phrases are becoming more popular in SEO because they do provide a better targeted description when using these keywords for searching.  These keywords being used are the connection between you an your customers and are established and indexed by the search engines. Your potential customers will use these keywords and phrases to search, and if your website is successfully optimised then your article pages will show up in the search results.  The starting point when looking at keywords for your business is looking at the words and phrases which are relevant and will perform for your site.  Within an SEO plan targeted campaigns can also be organised to direct traffic to particular products and services, these campaigns are good when looking at wanting to increase the visitation to certain areas on your site.

A few mistakes people make when looking at keywords is to not think broadly enough about which keywords could be effective for their site, as well as selecting keywords that people don’t actually use to search. Another mistake is being unaware of which search terms are most popular among customers when searching for particular services and products. To avoid making the last mistake there are a number of research tools that can be used.

It is also good to keep in mind about search engines is that they are working on behalf of the end user, not for the website owners. Search engines will do everything they can to recognise when their end user is being sold to, so it is very important to ensure your content is engaging and relevant to the person searching in order to guarantee returning relevant traffic to your site.

It is good to keep in mind the following:

  1. Put yourself in the place of your potential customer and think how they might search for you, rather than what you want to be found for. You can also ask your current customers.
  2. New content on your site is also an effective way to improve ranking and visibility in search engines.
  3. The spelling of words is another thing to think about. Use both options - for instance 'optimization' and 'optimisation'.

 

2. Link Building

The basic idea behind link building is to acquire hyperlinks from other websites to your own.  Search engines use links to crawl the web; they will crawl the links between the individual pages on your website, and they will crawl the links between entire websites.  This SEO technique is one of the hardest to do well, and with the ever changing landscape of SEO and link building due to the search algorithms, the importance of building high-quality links has never been higher. The last thing you want is for your website to be penalised.  

Through links, engines can not only analyze the popularity of websites and the pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority.  Sites that are trustworthy will tend to link to other trusted websites, while sites that have a lot of spam will receive very few links from trusted sources.

So when asking the ever imporatnat question: How do search engines assign value to links? You would need to explore the individual elements of a link, and look at how the search engines assess each of the elements.

Some link signal below:

Global Popularity
Basically it pays to be popular. The more important a website is, then the more links from that website will matter to you when ranking.

Local and Topic-Specific Popularity
First pioneered by the Teoma search engine is the concept of "local" popularity. The suggestion is that links from sites within a topic-specific community will be more valuable than links from general or off-topic websites.

TrustRank
There are some people who estimate that 60% of web's pages are spam, so in order to take out this irrelevant spam content, search engines will use systems for measuring the trust of a site. Many of these systems are based on the link graph. Obtaining links from highly-trusted domains, such as non-for profit organisations, universities and government sites can result in a significant boost to the scoring metric.

Anchor Text
This is one of the strongest signals the engines use in ranking websites.If a lot of links point to a page with the right keywords, that page has a great probability of ranking really well for the targeted keyword phrase in that anchor text.

Social Sharing
The past number of years has seen an explosion in the amount of content, images and videos shared through social services such as Facebook, Twitter, YouTube and Google+. Search engines treat these links differently from other types of links and there is some debate among SEO professionals as to exactly how search engines factor social link signals within their algorithms. However, regardless of all of this there is no denying that the importance of social media channels is rising when it comes to help your site rankings.

 

3. Web Design

With a few of the following design practices you can improve a website’s SEO and ultimately their visibility.

Keywords and keyword phrases are one of the first things you should know and learn about when starting to optimise your website. When looking at keywords to use when searching for your business it is very important to first establish what your business objectives are. Do you want to target your local area, national or go global?  With a good SEO plan in place you can then build or redesign pages that will target these specific keywords and keyword phrases, which in turn are going to help build your organic search rankings and target your specific market when they come searching for you.

If you are not sure what keywords to use, there are a number of great tools out there to help you, such as Google Adwords Keyword Tool, Wordtracker and Wordstream to name a few.  When you do finalise your keyword list make sure it's based on research done around your keywords and keyword phrases.  Also put yourself in your client's shoes, or even ask your client what words and phrases they used to search for your type of business.

SEO-optimised URL's within your website will enable search engines to quickly identify what a page on your site is about. It is also a very good idea to include keywords in the URL as this will help increase your organic Search Engine visibility, and let's face it SEO is all about being found.

At this point I am also going to mention that Google's algorithm is getting even more smarter, it is a good habit to name your images with descriptive keywords.

4. Citations

In reading about SEO you may of come across citations and NAP.  A citation is a mention of your business across the internet on local directories, associations or other websites.

It may be seen as some of the following:

Company's name
Company’s phone number
Company’s address
Company’s name and phone number
Company’s name and address
Company’s name, address and phone number

A complete citation will involve a complete NAP of your business. NAP stands for the name of your business, the full address of your business and the phone number of your business.

A complete citation, besides the NAP should also have a category, a link to your website, email, hours of operation and photos.  Depending on your type of business you could also include price and or coupons and discounts.

There is so much information out there on SEO techniques and the do's and dont's and we will explore each one and more further in future blogs.  The most important thing to take away is that just because you have an amazing website online, you are not necessarily being found.  The web is a vast metropolis with unimaginable amounts of streets between pages.  If you are not doing any SEO then you need to start to even begin to have a chance of reaching that all important goal of being #1 in organic search rankings.

Need help then register for our FREE SEO report to get started on your SEO journey.

 

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Posted by on in Search Engine Optimization
Off-Page SEO Techniques

Recently we talked about On-Page SEO techniques you can use to increase your Search Engine Optimization. Today I want to talk to you about what you can do off your website to climb up the search engine ranks. Here's some techniques:

1. Getting involved with social media can help a business build their online presence! If you haven't already, open up business accounts on the most popular social media platforms like Facebook, Twitter, Instagram and connect. Share your website links and ultimately aim for other users to share your content socially too! Search engines index across social media, the more links relating back to your site, the quicker you will be found.

Quick tip: for online retailers Pinterest can be an excellent tool for SEO and to increase sales. 70% of people on Pinterest use it to get inspiration on what to buy so capitalize on this! The social media platform easily gives users the opportunity for their image to go viral.

For example, if a business was selling furniture and posted a image of a desk with a caption stating their website with the name of the product and it was then repined by their followers and theirs, the original caption along with the photo would be getting shared throughout the site which is very effective for SEO.

2. Link Building is another very effective marketing tool for SEO! It's a technique of getting external pages to link to a page on your site and when its done correctly, can be very effective. Link Building can be done a number of ways such as:
- local and business listings
- online articles
- press releases for recent news, promotions or events
- videos
- forums
- answer sites
- web directories
- other blogs
Another great tactic for SEO is hosting giveaways and contests! The idea is simple, you give away something of value to your users and in return they socialize your business through social media platforms. It's a win,¬¬ win situation and if done properly will create a social buzz that links back to your site! Even after a contests or giveaway businesses have seen an increase of traffic to their site. Its great exposure as well as a perfect way to plant links back to your site!

3. Lastly, I want to highlight how great blogging is for SEO, it's such a simple technique but effective!! Search engines love fresh content, so blog! It's a great way to promote your website and gives users a reason to return to your site. It also helps search engines to crawl your website more frequently because they have to update your newest blog posts.
A quick tip: Guest blogging is a great way to drive traffic, increase sales, and grow your brand but you must be careful because Google is aware some businesses use it as a spammy practice. Here's 4 tips to make sure your doing it right:
- Only post on high quality and websites relevant to your industry.
- Write original and quality content
- Make sure you link
- Build engaging and long term relationships to increase your visibility and establish yourself.

We have a range of plans to suit any business! Whether your budget is $50 or $200 per week, we can individually tailor plans to suit you. Talk to us today to organize your SEO plan for your website. Call (07) 5592 2685 or email info@selectmarketing.net.au. Alternatively jump onto our website http://www.selectmarketing.net.au/seo-plans to find out more.

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Posted by on in Search Engine Optimization
On-Page Seo Techniques

It's time your website was seen! Grow your online presence and move up the ranks today by incorporating some effective SEO techniques..
Let's highlight some On-Page SEO tips to get you started:

1. Search engines give preference to key-word rich URLs! Keep your words separated by hyphens or dashes and make sure the characters are under 100. If you're looking to rank high for your area make sure your location is included in your URL. For example, a hair dressers on the Gold Coast may have the following URLs: www.goldcoasthair.com.au or www.surfersparadisehairdressing.com.au. By having key-word rich URLs, crawlers can find your website easier.

2. Page titles have without fail been one of the most significant ranking tools for SEO, your page title will most likely be the text that is shown in the search results, making its optimisation vital! It's important to rank highly in search results although if your page title isn't inviting, it won't be clicked by users. Make sure each of your pages and posts have their own unique title, which includes the main keywords for that page. Your page title should aim to be less than 65 characters and again if your targeting an area be sure to include it.

3. Heading tags are still one of the key factors Google uses to decide what your page content is about. For the best SEO results, be sure to break up content with relevant headers to ensure your users can easily scan your content as well as search engines! Search engines pay close attention to the words in your headings because they connect to your page's content. Heading tags define the paragraph that follows; they outline how your page is structured. The H1 tag is your most important topic, and the other H2, H3, H4 tags create sub-topics. Please note, you should only have one H1 tag per page because this is the subject of your page, it does not make sense to have more.

4. Your image tags are also great for SEO because they reinforce the text content on your page while also having the chance to rank in Google images. Every image you have on your website should be named with relevant keywords.

5. An obvious technique, but vital for SEO is including relevant keywords throughout your content because it helps to attract human visitors and of course search engines! Although do not excessively repeat keywords because this can lead to your site being banned from search engines. A great way to know trending keywords in your industry is research! A great tool is Google Trends, where you can find popular keywords. Look for the Explore trends and Hot searches. You can also narrow down the keywords geographically by entering your country. Alternatively, another option you can use is Wordsteam, a website that generates keywords for you! Go to wordstream.com/keywords and type in a keyword, the site will give you a list of trending keywords which is fantastic to help your SEO!

6. And lastly I want to mention, to ALWAYS make sure your using meta descriptions and tags. Make sure these are relevant to your content and interesting. Meta descriptions should be around 156 characters for the best results. Having strong titles, descriptions and tags is imperative for crawlers to find you!

I hope these techniques; have helped you have a better understanding of On-Page SEO! For affordable SEO plans call us today to talk about your SEO needs on (07) 5592 2685 or email info@selectmarketing.net.au or jump onto our website http://www.selectmarketing.net.au/2014-01-22-02-58-19/seo-plans.

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How multiple domain names can help your SEO

Let's talk about using multiple domain names to build up your Search Engine Optimization and give your business a competitive advantage! Just owning your own company name isn't enough, domain names are very affordable and buying multiple names for the same website can prove to be quite beneficial down the track. Here's how:

1. Look at purchasing descriptive domain names to help with your SEO! You will own your market space and target market space. Every time your customers think of the product or service that you offer and type it into Google, they should see your company not your competitors.
You can buy multiple domain names that include rich keywords of your product or service that are going to direct users to your website. For example, if we have a Gold Coast hair dressers and their domain name is www.sarahshairandbeauty.com.au they could also look at buying domain names like www.goldcoasthair.com.au or www.cheaphairdressers.com.au which when clicked will re-direct users to their domain name www.sarahshairandbeauty.com.au. Think of rich keywords your target market will be searching for in Google and other search engines then go buy some domain names. It's a fantastic way to generate leads to your site and help with SEO! You will rank higher on Google.
Keep an eye out for our next post as we discuss more on multiple domain names!

2. Next buy different versions of the same domain name. For example the hair dressers domain is www.sarahshairandbeauty.com.au although they could also purchase www.sarahshairandbeauty.net.au or www.sarahshairandbeauty.com and re-direct users to www.sarahshairandbeauty.com.au – Why? Because people may have heard of Sarah's Hair and Beauty but not visited their site before. And if a user went to key in the domain name in the address bar it's going to send them straight to their site, as well as further establishing their online presence for that name. Additionally you can buy other countries domains like .nz or.uk if you want to cover all bases. You would only need to do this if your company was offering products or services abroad.

3. Another strategy your business should look out for is spelling. You need to cater for the way words a spelt from country to country. For example if you buy a domain name www.cheapsearchengineoptimization.com you might want to also buy www.cheapsearchengineoptimisation.com. This way you cover all your bases when it comes to what users are searching if they are from another country.

When you own more domains your company will get more exposure to your target market! Search engines will rank your site based on how many times certain keywords appear. Buying multiple domain names increases the likelihood of your site being found. In our next post we show you how you can redirect domain names using your trusty cPanel.

Never withhold on domain names. They don't cost much and hold so much value to your online presence. Once someone else gets a domain name you want it can be very hard to get it off them unless you're willing to pay a lot for it!! Start searching for keywords and phrases that describe your product or service and buy them as domain names today. You'll see more traffic and more business to your website!
For help with your website or domain names talk to us today! Email info@selectmarketing.net.au or call 07 5592 2685

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Posted by on in Social Media
Get Visual with Pinterest

As highlighted in our last post visual storytelling is currently a very popular marketing movement. Going visual will change the way you interact with your audience and can give your business the opportunity to reach a whole new one.

Mostly all of us have Facebook or Twitter accounts; I want to talk to you about Pinterest and how it could work for your business! This stylish photo sharing site has dramatically grown over the last few years and with over 70 million users it’s a great new outlet for businesses to look at.

Pinterest is a social media site where users engage, share and interact with each other. It provides great business opportunities to reach more consumers in their target market. Additionally with the site being predominantly a visual medium it’s the perfect opportunity for online markets to stand out from the rest. Stay tuned for some tips on what you should be doing on your Pinterest account

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Why being online is vital for your business!

In the 21st century a website is a vital part of your business! Why you ask?

The market in which business is conducted and communication has changed dramatically over the years. In 2000 33% of Australians had access to an internet connection, today 88% of Australians have access to the internet and that’s growing increasing daily. Phonebooks and telephone books are a thing of the past, search engines are the medium people use these days when searching for what they want.

Advantages to having a web presence:

1. A website address is easier to remember than a phone number

2. You have more reliability by having an Internet presence in today’s age.

3. Potential customers can find your business online from anywhere in the world.

4. Your website is on 24-7

5. You can very accurately track the traffic on your website.

6. Marketing on the Internet is much more cost effective than traditional marketing methods.

7. You have the chance to differentiate your business from your competition, it’s the chance to be seen is ways you never would have.

8. If you plan to sell your products and services online, a website is a core component of your business. 

9. If you’re not selling online, a website still is a must as a supplementary cost effective marketing tool.

10. Even if you only list your address and opening hours, having a web presence could give you the edge over your competitors.

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Posted by on in Google
How do I get to the top of Google?

Search Engine listings are the #1 way to generate website traffic. However, there are now more web pages in the world than there are people, so even the best designed site offering the greatest products or services will not be found if nobody knows it exists!

With Search Engines receiving an estimated 90% of all Internet traffic, to be successful, it's important that your website is being found when potential customers come searching for products or services like yours.

So your probably asking yourself now how do I improve my sites' interaction with both users and search engines?

Over the next few posts we are going to look at what you need to consider to build your rank.

Let's start with Content.

I think we have all heard the phrase 'Content is King', well its true.  The content of your page (website) is what will make it worthy of a search result, and in-turn your position.  This is what the 'people' have come to see, so to speak, and is therefore very important to search engines.

So what is GOOD content?  Firstly, it must supply a demand and secondly, it must be linkable.

Your content can consist or a video, which by the way Google is loving more and more each day, it can be an image but, give that image a title rich name, for instance your a travel company promoting holidays in London and you have a picture of a couple taking a selfie in a park in London, that you want to use on your website.  Name that picture couple-holidays-in-London.  

Content can also be sound and of course text.  The best content is the one that does the best job of fulfilling those supply and demand needs.

When it comes to SEO, there is no difference between the best or worst content on the internet if it is not linkable.  If people can not link to it then search engines will be unlikely to rank it, resulting in the content's lack of ability to drive traffic to the given website.

Some more on-page factors to consider to help with SEO ranking are:

1. Title tags

2. URL structure

Stay tuned for more good SEO practices to come in the next blog.

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