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Subscribe to this list via RSS Blog posts tagged in Mobile Responsive

Posted by on in Mobile Responsive
THE RISE OF MOBILE MARKETING

2016 was crowned as “the year of Mobile”, because the amount of mobile users had reached over 2.1 billion. So in 2017 I think you already know that your digital marketing strategy needs to be incorporating mobile marketing. Today, it’s impossible to not see people glued to their smartphones’ screens. These little hand-held devices easily grab our attention, distract us and keep us entertained, so if you are not targeting your audience with by being mobile you could be missing out on an ever growing market.

More and more statistics are being released on mobile trends. It is unanimous that mobile devices have taken centre stage in our daily lives, as the average person spends at least 3 hours a day using the internet on their mobile device (according to Smart Insights). With this in mind, it is important to think about WHEN you should release your content, especially on social media because over 50% of smartphone users grab their mobiles immediately after waking up.

Due to this increased time being spent on mobile devices 68% of companies have integrated mobile marketing into their overall marketing strategy, (according to Salesforce). Companies are focusing on making their website as mobile-friendly as possible because Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% will visit a competitor’s site instead. 57% of users also said they would not recommend a business with a poorly designed mobile site, according to (Mickinsey & Company).

So if you have not figured it out by know it is VERY important that you have an effective mobile marketing strategy. It is really important that you grab your audience’s attention and even more important, is to convert that attention. There are a number of things you can do to help your mobile marketing make an impact.

Firstly, digital marketing and mobile marketing have a lot in common. However, mobile marketing has a number of things you need to be aware of, even if you are an expert at digital marketing campaigns.

Below are some of these “things” you need to keep in mind:

1. Mobile ads

One of the most known digital marketing methods to promote products is ads and this is exactly the same for mobile marketing. However, to be successful you must display small-sized screen ads. This is very important as nobody wants to read an ad that is not adapted to their mobile device. You always need to make your content, within your ads as clear as possible as well with mobile marketing.

2. Diversify your ads spots

It is important to include your ads on social media, websites, and on the search engines. One of the best spots to place a mobile advert is in apps. A lot of people spend their time on their mobile using apps, in fact 80% of the time. If you find it is relevant for your business to have a spot in an app, do it. You need to know which app will be the most appropriate for your business. Each app has its “typical profile”. So does some research on the target market of the app.  For instance many game apps depending on the type of game may be used by younger people.

3. QR code

You most likely have seen these before. QR codes are getting more and more popular. They are the little white and black squares you can find on a product’s label, on a flyer, or on a poster.  You decode the QR code by taking a picture of it after downloading the software. Once it is decoded, it offers you access to a website, a phone number, or even an email address that enables you to access the promotion. More and more businesses are starting to include these in their mobile marketing strategy.

4. Location-based marketing

Have you ever noticed ads popping up of businesses that were close to you when you were surfing the internet on your mobile. It’s called location-based marketing.  Businesses actually buy “geographic ads’ spot”; which means if you are anywhere near the company, you will be able to see their ads. If you are too far away, then logically the ads will not appear on your screen.   This is a great option to use if you are a small to medium sized business, as it captures the attention of people within your area that may be looking for your product or service.  For instance, if you own a café or restaurant local traffic is what you are after and after all we’ve all got to eat right? Location-based marketing is an amazing tool when it is put to good use, but you need to really research and know which customers you want to target, as each business if different and unique when adopting this type of mobile marketing strategy.

5. SMS marketing

We all know about email marketing, which is an effective marketing strategy to build relationships with your audience.  SMS marketing can be just as effective, surprisingly even more so. It turns out that SMS marketing is more efficient than the classic email campaign. 98% of SMS messages are read compared to 22.5% emails. However, do not send to many SMS messages, otherwise you risk a high rate of opt-outs. The most you should SMS is 4 messages a month. Like with email marketing, you need to work on increasing your database to have a wider reach and like with email marketing you can offer them an incentive to sign up.

6. Email marketing

If you are using this strategy within your marketing, then make sure your campaigns are mobile responsive. Many email marketing software offer templates that are responsive and with more and more people, in fact about 53% of emails being opened on mobile devices, it is important that you make sure you are using tools that enable you to be email responsive on mobile devices.

7. Adapt your site 

As previously stated, 57% of users say they won’t recommend a business with a poorly designed mobile site and with Google announcing back in 2015 that mobile search queries had taken over desktop queries within ten countries including USA, Australia and Japan.  This means your website MUST be mobile friendly.  There are tools that exist online to help turn your site into a responsive website and if your site is built using a CMS then there are responsive templates available for you to use.  However regardless of the above information, there are still millions of websites online that are not mobile friendly, and if you are one of those businesses then talk to a web designer today, or better yet give us a call.

The key to mobile marketing is adaptation. Mobile marketing is considered to be a form of digital marketing, so anything that is relevant to digital marketing is also relevant for mobile marketing. Like any marketing channel though you need to design and incorporate your content for that medium to better reach and market to your audience engaging with mobile. 

Remember to make your content clear and responsive. Research your audience and their habits with how they use their mobile first before creating your mobile marketing strategy and where you will spend your marketing dollars to get the desired results you are after.  This will be very helpful in particular with ad placement, as well as with any location based marketing you may do.

Need help with marketing in general, mobile marketing and web design?  Call us on (07) 5592 2685 or email info@selectmarketing.net.au and put our experience to your benefit.

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7 out-dated website features you need to reconsider having on your site!

Does your site have completely out-dated and pointless features that is costing you customers?

Let's take a look at 7 unnecessary website features that you need to reconsider having on your site!

1. Instead of using stock photos for your website, look at getting some professionally done or take some yourself! In today's environment personality and being real is so important when it comes to a business. Customers want to interact with brands, look at appealing visuals and learn about the people behind the scenes. You don't want a customer to see the same stock photo on your site and your competitor's site.

2. Flash intros can be very annoying for your visitors, take way too long to load, don't work on iPhones and are not recognized by Google! Need I say any more? They are not a good idea, remove them from your site!

3. No one likes videos or music that plays automatically and sites that push their visitors to watch or listen them, can run the risk of stopping their users from interacting with the rest of their site or even worse make users leave due to frustration. It's fine to have those features, in fact video is great for SEO, just place them in a area where users can play them at their own leisure.

4. Over 40% of website traffic comes from mobiles and tablets. Make sure your website is responsive!! Don't jeopardise losing customers because your site isn't mobile.

5. So many sites are full of irrelevant elements that bring no real value to the audience. Be careful of having too many crowded designs and too much text on one page. For example. Does your site really need a search bar or a side bar? Think what features you need before you add all the bells and whistles. A site should be simple, user friendly and efficient.

6. Outdated information is a killer to your business! If your last blog post was 3 years ago or your copyright says 2005, you will look like you are no longer trading. Update your information and make sure all your information is current.

7. Lastly I would like to highlight that there is no excuse to not have a domain orientated email address! If your using businessname@hotmail.com you will look like an amateur. They are simple to set up in your cpanel and you can even look at having them directed to your regular account if you would still like to check them through there. No matter how small your business, it doesn't mean you can't look professional. Having a professional email address is a must!

In our next post we talk more about setting up and email address and getting to know your cpanel. Stay tuned!

If you need help with website design talk to us! We offer a broad range of website plans for all sized business. Call (07) 5592 2685 or Email: info@rent-a-website.com.au

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Is your website mobile responsive - part 2

We are living in a world that is getting more connected by the minute. The rapid increase in the use of smartphones and tablets is changing how consumers today interact with brands, the media and more importantly how they now make purchasing decisions.

Businesses that understand the broad implications of this trend and adapt their marketing strategies to take advantage of it will ultimately win the battle for consumers’ hearts, minds and importantly their wallets.

If 10 to 50% of consumers are likely to land on your site through their mobile phone and it isn’t mobile responsive then you are losing BIG, by losing the ability to increase your sales, presence and the ability to build brand loyalty.

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Is your website mobile responsive - part 1

Did you know more people on earth now have access to cell phones than toilets? Out of the world’s estimated 7 billion people, 6 billion have access to mobile phones. That’s huge!!

Each second there are billions of consumers on their phone shopping, looking for places to eat, looking for information, the list just goes on. The point is, mobile phones and tablets are one of first places consumers use to find goods or service.

So if a consumer was on your website using their mobile, the question is; would they be able to navigate easily or would they just get frustrated? Is your website mobile friendly?

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