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Subscribe to this list via RSS Blog posts tagged in Increase Sales
Want to Increase your Conversion Rate Online?

Your SEO is doing wonders for your website and getting you great rankings and even better traffic, but this traffic means nothing to your business if it doesn't convert to meaningful revenue. What will matter the most to the bottom line of any online marketing activities will be your conversion rate.  This can also come in a number of forms and really depends on the goals of your website and what you are trying to achieve when people visit, other than the ultimate need for visitors to purchase your products and services. You might want visitors to engage in content download, have meaningful interactions with elements of your site, and fill out any forms to build on your database for future interactions, just to name a few.  Increasing conversation rate seems pretty simple, right. Unfortunately, if you've ever tried it, you know it's not as easy as it sounds. There are any numbers of variables that will factor into whether or not a visitor converts, but on the flip side there are any numbers of strategies you can use. Let's have a look at some of them below.


Call to Action

We all know what this is and you should include a call-to-action on your website, but why stop at just one. Place these throughout your website in button form, signup opportunities, popup offers, and download opportunities, within the body of your content and blog posts, situated in the side-bar and header. By placing these call-to-actions throughout your website you are giving your visitor more opportunity to convert, however don't be obnoxious where your visitor gets fed up with them and simply leaves. Think about the placement of the call-to-action and how they can be relevant within your design structure and provide benefit to your potential customer.

Let's check out a few stats on CTA's

  1. ContentVerve saw a 90% increase in click-through rate by using first-person phrasing.
  2. Personalized CTAs convert 42% more visitors into leads than untargeted CTAs. (HubSpot)
  3. Neil Patel found that users prefer to learn about the offer before clicking a CTA - placing his CTA above the fold decreased conversions by 17%. (QuickSprout)
  4. Grow & Convert estimates conversion rates for certain CTA locations:

A. Sidebar: 0.5 - 1.5%
B. Generic, end-of-post: 0.5 - 1.5%
C. Pop-ups: 1 - 8%
D. Sliders and bars: 1 - 5%
E. Welcome gates: 10 - 25%
F. Featurebox: 3 - 9%
G. Navbar: varies

We can go on with many more statistics about CTA's and what will work for some, may not work for you. Successful Call-to-Actions require experimentation and testing and a willingness to try new things, so dive in.

Trust Seals

Adding one or multiple trust seals can also help with your conversion rate online. Many industries have authority companies that oversea them, such as the travel industry with The Australian Federation of Travel Agents Limited (AFTA). Any travel agency in Australia registered with AFTA is then in turn considered to be a trusted agent and therefore legitimate. If you are shopping online then having certain trust seals is extremely important for the customer to see, as well as having an SSL certificate associated with your site. More than 88% off people feel that trust seals are important when shopping online and over 70% have cancelled their online order because they did not "trust" the transaction.

So check within your industry what authorities can provide an extra level of trust when people land on your website. Find out who are they and what you need to do to get rewarded?

Some other great things to keep in mind to help your conversion rate online are:

You're Headline

It is perhaps the single most important element of your landing page. GRAB THEIR ATTENTION!! with a great headline.

You're in the business of solving problems

It is important to clearly state the benefits of your product and or service. Listing your product and service features is a must, but even more important is to tell your potential customers / visitors exactly how your product and service will be of benefit to them or solve their problem.

Keep it above the fold

Ideally any opt-in boxes and other conversion elements should be above the fold for better results. However we have already mentioned that you can add more than one CTA, strategically placed throughout your site for even more optimal conversion rate results.

Humanize your brand

Adding a simple video on landing pages to show there's a real person behind your brand or having a fun creative video to introduce your business is a must in any website. Including video on a website landing page can increase conversion rates by 80% and 92% of mobile video consumers share videos with others (hubspot).

Kick the 'Hype' to the curb

In today's environment most consumers are to savvy to fall for copywriting based on hype. So ditch it and focus more on clear, easy to follow and compelling copy that will help your potential customer to purchase or pick up the phone to call.

Single column vs. multi-column layout

Many sites have a double-column layout, one experiment done by Marketing Experiments with a test version showed a 681 % increase in conversions when changing from a double column layout to single. You can probably guess that less distractions, more streamlined content, and perhaps better eye tracking were all factors that led to an easier user experience. However, with more testing generic searches had customers requiring more clarity of value from the brand before making a decision to convert, and multi-column layouts with more complex information did better in aiding the conversion rate by providing a wider array of information on the brand to build initial trust.

It comes down to the visitor's relationship with the brand. The more a customer knows about the brand, the simpler and more focused website design tends to win. On the flip side the less known about the brand by the visitor the more complex, multi-faceted and weighted website design won.
Think about your brand and how well-known in the market place it is. We all can't be Apple, but good web design will always have a structure drawn out and created before actually being developed.

There are many more tips to help with conversion rates online and we have touched on a few that I think are pretty important. In saying this, the last tip we are going to look at below is a must.

Test! Test! Test!

One of the best things you can do to improve your conversion rate is to test. Don't be afraid to make mistakes. You never know unless you try and as I previously mentioned what works for some may not work for you. You can try A/B or split testing which involves testing one version of a page or interface element against another version of the same thing. Each element will be measured by its effectiveness in comparison to the other. These elements will all be defined by what the conversion looks like to you and as previously touched on this could be signing up for an email newsletter, creating an account with a login and password, making a purchase, downloading your app, or something else entirely.

There are also some software's that exist to help you set up tests. Some of these are free like Google Content Experiment or you can pay for others such as Optimizely or Website Optimizer.  After testing, it's important to track, collect information and analyze the statistics. There is no point in doing this if you are not analyzing the data. The statistics will tell you what elements need to be kept or improved. You can also ask your audience to give their feedback on what they are looking for and what you can improve. There is also software that can help with this too.

It is really good to have traffic on your website, it's even better when this traffic generate profits! Need help with your website then give us a call on (07) 5592 2685 or email info@selectmarketing.net.au  to get your conversion rates soaring?

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Posted by on in Mobile Responsive
THE RISE OF MOBILE MARKETING

2016 was crowned as “the year of Mobile”, because the amount of mobile users had reached over 2.1 billion. So in 2017 I think you already know that your digital marketing strategy needs to be incorporating mobile marketing. Today, it’s impossible to not see people glued to their smartphones’ screens. These little hand-held devices easily grab our attention, distract us and keep us entertained, so if you are not targeting your audience with by being mobile you could be missing out on an ever growing market.

More and more statistics are being released on mobile trends. It is unanimous that mobile devices have taken centre stage in our daily lives, as the average person spends at least 3 hours a day using the internet on their mobile device (according to Smart Insights). With this in mind, it is important to think about WHEN you should release your content, especially on social media because over 50% of smartphone users grab their mobiles immediately after waking up.

Due to this increased time being spent on mobile devices 68% of companies have integrated mobile marketing into their overall marketing strategy, (according to Salesforce). Companies are focusing on making their website as mobile-friendly as possible because Google says 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% will visit a competitor’s site instead. 57% of users also said they would not recommend a business with a poorly designed mobile site, according to (Mickinsey & Company).

So if you have not figured it out by know it is VERY important that you have an effective mobile marketing strategy. It is really important that you grab your audience’s attention and even more important, is to convert that attention. There are a number of things you can do to help your mobile marketing make an impact.

Firstly, digital marketing and mobile marketing have a lot in common. However, mobile marketing has a number of things you need to be aware of, even if you are an expert at digital marketing campaigns.

Below are some of these “things” you need to keep in mind:

1. Mobile ads

One of the most known digital marketing methods to promote products is ads and this is exactly the same for mobile marketing. However, to be successful you must display small-sized screen ads. This is very important as nobody wants to read an ad that is not adapted to their mobile device. You always need to make your content, within your ads as clear as possible as well with mobile marketing.

2. Diversify your ads spots

It is important to include your ads on social media, websites, and on the search engines. One of the best spots to place a mobile advert is in apps. A lot of people spend their time on their mobile using apps, in fact 80% of the time. If you find it is relevant for your business to have a spot in an app, do it. You need to know which app will be the most appropriate for your business. Each app has its “typical profile”. So does some research on the target market of the app.  For instance many game apps depending on the type of game may be used by younger people.

3. QR code

You most likely have seen these before. QR codes are getting more and more popular. They are the little white and black squares you can find on a product’s label, on a flyer, or on a poster.  You decode the QR code by taking a picture of it after downloading the software. Once it is decoded, it offers you access to a website, a phone number, or even an email address that enables you to access the promotion. More and more businesses are starting to include these in their mobile marketing strategy.

4. Location-based marketing

Have you ever noticed ads popping up of businesses that were close to you when you were surfing the internet on your mobile. It’s called location-based marketing.  Businesses actually buy “geographic ads’ spot”; which means if you are anywhere near the company, you will be able to see their ads. If you are too far away, then logically the ads will not appear on your screen.   This is a great option to use if you are a small to medium sized business, as it captures the attention of people within your area that may be looking for your product or service.  For instance, if you own a café or restaurant local traffic is what you are after and after all we’ve all got to eat right? Location-based marketing is an amazing tool when it is put to good use, but you need to really research and know which customers you want to target, as each business if different and unique when adopting this type of mobile marketing strategy.

5. SMS marketing

We all know about email marketing, which is an effective marketing strategy to build relationships with your audience.  SMS marketing can be just as effective, surprisingly even more so. It turns out that SMS marketing is more efficient than the classic email campaign. 98% of SMS messages are read compared to 22.5% emails. However, do not send to many SMS messages, otherwise you risk a high rate of opt-outs. The most you should SMS is 4 messages a month. Like with email marketing, you need to work on increasing your database to have a wider reach and like with email marketing you can offer them an incentive to sign up.

6. Email marketing

If you are using this strategy within your marketing, then make sure your campaigns are mobile responsive. Many email marketing software offer templates that are responsive and with more and more people, in fact about 53% of emails being opened on mobile devices, it is important that you make sure you are using tools that enable you to be email responsive on mobile devices.

7. Adapt your site 

As previously stated, 57% of users say they won’t recommend a business with a poorly designed mobile site and with Google announcing back in 2015 that mobile search queries had taken over desktop queries within ten countries including USA, Australia and Japan.  This means your website MUST be mobile friendly.  There are tools that exist online to help turn your site into a responsive website and if your site is built using a CMS then there are responsive templates available for you to use.  However regardless of the above information, there are still millions of websites online that are not mobile friendly, and if you are one of those businesses then talk to a web designer today, or better yet give us a call.

The key to mobile marketing is adaptation. Mobile marketing is considered to be a form of digital marketing, so anything that is relevant to digital marketing is also relevant for mobile marketing. Like any marketing channel though you need to design and incorporate your content for that medium to better reach and market to your audience engaging with mobile. 

Remember to make your content clear and responsive. Research your audience and their habits with how they use their mobile first before creating your mobile marketing strategy and where you will spend your marketing dollars to get the desired results you are after.  This will be very helpful in particular with ad placement, as well as with any location based marketing you may do.

Need help with marketing in general, mobile marketing and web design?  Call us on (07) 5592 2685 or email info@selectmarketing.net.au and put our experience to your benefit.

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FREE techniques you can do to increase traffic to your website

People are searching for your business online as you read this article. Just because you have a website does not mean that you will be found online. SEO has become an important tool that needs to be included in any online marketing plan. Both online and off-line techniques are used to drive traffic to your website and it is this traffic that will move you up the search engine ranks and in turn help you increase sales.  It does not happen overnight, so don't get discouraged if at first you don't see much movement. SEO will take at least 3 months to really get you going places; of course if you have big budgets then you can jump up that search list even more quickly.

Below are some tips you may not be familiar with that can help get the traffic flowing:

Let's have a look!

1. We have all heard that 'Content is King'

This technique looks at keeping your content fresh on your website, which is why many people have blogs now. Think of how you can provide great information about your business, product or service in a fresh and interesting way. Ensure you have keywords within the content to help with searching as well. As you should already be aware of this technique, we are going to talk about a method called "digg-like", which can also help you generate traffic. The idea behind websites like Digg is relatively easy to understand. On the Internet, there are a number of websites where you can post your blog article with the intention for users to read and like your information. The more likes your article gets, the higher it will be on the website's main page, which will then introduce their visitors to your brand. So check out Digg, BuzzFeed, Upworthy and Reddit to help spread the word about your business.

2. Get cozy online with 'Influencers'

It is great when people share your content and brand with the people around them, but even better if you can get the people known as 'influencers' to spread your message as well. "Real influencers", are people running blogs, online magazines, and social media pages that have thousands of followers. These people could be celebrities, as well as everyday people who have become Internet sensations. Try and connect with influencers that focus on topics within your particular industry. These people have created loyal followers who are interested in what they have to say, the products they use and the trends they are on top of. They help create wider visibility of your brand and by using influencers who are well known within your target market will help increase the flow of traffic to your site. Most influencers make their money by promoting these brands and products, so unless they are an advocate of your brand and promote you for free then you will most likely need to pay for the 'shout out'.

3. Become the Guest Blogger

By becoming a guest blogger you are creating opportunities to grow your blog readership and platform, increase awareness of your brand and build your personal reputation within the industry you do business in. When guest blogging you must negotiate with the host blogger to include a link to your blog in the post somewhere, usually at the beginning or end. After all, you want to increase your online visibility and over time, these backlinks will raise the value of your blog (aka brand) on search engines, making your content easier to find via Google, Yahoo, and Bing. One of the best things about becoming a guest blogger is that it allows you to enter an already-established community, and share your message with new people. If you are adding value to the blog or discussion, you will see that convert over time to more readers, fans, and followers of your own brand. On the flip side, if all you ever do is sell your brand or product, you may end up well-known, but with a reputation you may not want. No matter the platform you use, whether it is social media or blogs it is always best to post more information that is informative, fun and helpful for your audience than a full on sales pitch. By all means you are there to increase your brand online and to make more sales, but you have to have a balance and by adding value over time you will see the results you are looking for.

When guest blogging make sure you do the following:

1. Link to the post from your blog
2. Promote it on your social media platforms (several times). Tweet it, Share it, Post it
3. Thank the person
4. Stick around and respond to any comments there may be on the blog

Guest blogging also works the other way as well. So think about who could guest blog on your site. Some bloggers will blog about their guest post and link it to their own blog giving you some great link opportunities that will increase your traffic, which is what we are looking for right! Allowing guest bloggers will also help you build a professional blogger network.

4. Using Forums

Forum posts are becoming a more and more popular way for businesses and people to increase their website page ranking. It is a great opportunity for you to express your knowledge, build credibility and connect with people you already know are interested in what your brand, product or service is all about.

However, a huge mistake would be to register on a forum only to promote your website, although this is your end goal – to increase traffic to your site, like posting on social media you need to be providing useful and interesting information that your audience wants to read. People who blatantly promote themselves and their business will usually turn people off their brand, as the people using these forums usually don't like that type of behaviour and in turn would be bad for your online reputation. You could lose these potential customers.
To avoid this type of situation, we advise you first help these forum users who may need to solve a problem or are in need to talk with others who are more knowledgeable than themselves. This doesn't mean that you can't still put your website URL, we just suggest you put it with a short description in your signature (the little text area that appears automatically) if the forum permits you to. Be active and be nice, do not act with only your website's promotion in mind.

If you have proved your expertize several times, and your posts reflect the quality of the work you are offering, people will be interested in visiting your website and be more likely to go one step further and want to purchase what you have to offer. So do a search online for good forums talking about your industry and get on board.

5. Quora

Have you ever heard of Quora? It is actually a website where Q&A (Questions & Answers) are organized on just about every topic known to man. This type of Q&A service is soaring in popularity with a lot of questions being asked online, and you are free to offer your answer to these.
Some things to keep in mind when thinking of using Quora within your marketing mix:

i) You can find new ideas to talk about
ii) Create and build content
iii) You are opening the lines of communication with your target audience
iv) Build on your own communication skills when dealing with your audience
v) Ask good, interesting questions or provide great relevant answers
vi) Work on building your presence within the community of Quora
vii) You must monitor and engage, if you don't do this then there is no point in you being there

By using Quota you are giving yourself the opportunity to gain exposure to Quora's 700,000+ monthly visitors; however in marketing it is always a good idea to break that number down and find out the questions people are asking about your product or industry, and build your expertise and authority on your chosen topic as you will be judged by the quality of your questions and answers. If all goes well, your audience is more likely to trust you and will more often than not take that next step to contact you one-on-one or visit your website to learn more about you, your product or service. So don't forget to put a link to your site, but again, you are not there to be a self-promoter first and foremost, you are there to offer your expertise.
I think it is also important that no matter your industry that you continue to learn and Quora has become a great place for you and me to learn from other users, customers, industry experts and of course from even our competitors. Besides posting questions and answering questions, you can build a Quora page for your business, use the site for market research, and start a Quora blog and publish stories.

6. Social Media

Our social media accounts have become such an integral part of our daily life. Facebook, Twitter, Instagram, Pinterest, and so on have also become embedded in our business marketing strategy. All accounts are free but because so many businesses use them as well, these days there are also options to create paid advertisements within each account to boost your reach.

Your accounts are an extension of your website and you probably interact with them more than your actual site, unless you are blogging of course. They allow you to get in touch with your clients and vice versa, with many large company's having social media 'call centres' or people within small businesses dedicated to be on the social media accounts to handle any enquires, questions or complainants. You can use them to promote your new products or services, to build your online reputation and to reach possible new clients. The idea of using social media to promote your business is great, but achieving great results is not as easy as it seems.

Like all the other techniques we have mentioned social media as a marketing tool also has a number of rules and a so called code of conduct that you need to follow to have any chance of success. One of the biggest issues is finding time to post and what to post and where to post that many business owners face. It can be very daunting especially if you are a small business and do not have a dedicated social media manager; after all you are dedicating your time to growing your business and servicing clients, not sitting on social media all day.
However fi you are blogging you should be linking your blog to all social media accounts, but each account will have its own rules so you do need to adjust each post to each account you use, but always link it back to your blog, after all we are looking at increase traffic here. Don't just post once – post many times from the one blog piece. Each post should also have its own image to represent each point of view from your blog.

You want to encourage your audience to comment, to like and most importantly to share. Make sure your notifications are set up so that when people are commenting, liking or sharing that you are thanking them or responding to any questions they may have. It is here where you will build customer loyalty and show other members of your audience who have not engaged with you the type of business you are and it will help them to trust you easier by seeing your interaction with others.

One of the most common ways to increase customers from Facebook is to organize events on your page such as discounts, competitions and sales. For example, you can offer discounts on your products to customers that have shared your Facebook page or if you want to increase shares and likes you can run a competition.

7. Yahoo and Bing: are you neglecting these search engines?

When it comes to SEO and search engines most businesses will concentrate on Google, as it seems to rule the roost. If you are ranking well on Google that does not mean you will rank well on Yahoo and Bing. Each search engine needs its own strategy. If you don't optimise for the three you may be missing out on some great business opportunities.

With SEO it is important to have high quality backlinks and these hold weight on both Google and Bing. One of the things SEO experts are always aware of is the search engine algorithms, as these can affect your rankings and the work they do to help your website rank higher. With Google it recognises synonyms and context around a keyword that is being used, however with Bing it is better to be more exact with your keywords. A number of years ago Google announced that it does not care all that much about meta keywords and descriptions as ranking factors, Bing and Yahoo however still consider these factors , so add those meta keywords and descriptions in your website, after all what have you got too loose except increases across the SERPs.

We have talked about Flash content and SEO before in previous blogs and for Google this has not changed. Google does not like Flash and has trouble crawling Flash sites or Flash content within sites. Bing on the other hand understands and crawls Flash sites quite well.  No one really likes to tell you their age, but when it comes to Domain age and page authority in SEO, Bing finds this to be important when assigning rank. Google is more interested in quality backlinks pointing towards a domain and doesn't put as much importance on domain age as Bing. However, the both have the same favourite's .edu, .edu.au and .gov and .gov.au websites.

As we mentioned in the title all of these techniques that you can use are FREE and it doesn't hurt you to play around and be aware of how you can increase traffic to your website. Your site has become one of the major marketing tools you will have online so it is important to spend time working on increasing visitation. If like many other small to medium sized businesses and you simply don't have the time then you can always talk to us about getting a FREE SEO report on your website to see where you actually sit and look at how we can help you.

Click here for your report, otherwise you can email us at info@selectmarketing.net.au.

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Four steps to make your business kick ass on Pinterest!

A few weeks ago we talked to you about common Pinterest mistakes your business might be making. Now that you have a better understanding, today I want to teach you, how your business can attract more attention and exposure on Pinterest!!

Pinterest is known for its organic marketing and by using the right tactics your business can easily increase its visibility and gain more followers. So let's take a look how:

1. Use rich pins to be seen! Pinterest relies on captivating visual content, so getting an image seen can be difficult. Even some of the most amazing photos have a hard time standing out against the millions of pins uploaded each day. Although by using rich pins, businesses have more of an opportunity to stand out.

Rich Pins are Pins that include extra information on the Pin itself. There are 6 types of Rich Pins: app, movie, recipe, article, product and place. Read more here: https://business.pinterest.com/en/rich-pins. The rich pin businesses should be most excited about is the product pin. The product pin lets businesses include a BUY NOW link as well as information about pricing and promotion info on the pin itself. The opportunities the product pin offer are great! By taking advantage of the Buy Now link, businesses can increase leads to their site and sales.

2. Make sure you test out promoted pins, unlike promoted posts on other social networks Pinterest promoted pins receive engagement nearly identical to a regular post. It's a new feature to the photo sharing platform and worth trying out! In my opinion make sure you experiment, test different images and categories to see what works the best for your business. It's not excessively expensive and if the promotion works to give your business the exposure you're after, it's worth it!

3. Repin other users content. While it might be tempting to share all your own content, Pinterest warns users against this. Instead they say to build an overall mood around your product and one way to do this is repin relevant attractive content from other users. By sharing others users content it helps build relationships with users and can lead to an increase of activity on your page including followers, likes and repins.

4. Use Group Boards and collaborate with popular pinners who have a large following. Group boards are not only a fantastic way to organize ideas and bring people together but they can also dramatically grow your followers, increase the number of repins and boost engagement. Group or collaborative boards let you invite contributors to add their own pins to a common board.

A great example of a successful Pinterest collaboration is Better Homes and Gardens (BHG) and Jennifer Chong, which can be seen here: https://www.pinterest.com/jchongdesign/bhg-pinner-of-the-month-july/. Even though BHG, has a strong traditional media reputation their average Pinterest board had less than 200 000 followers. But when the magazine company teamed up with Jennifer who has over 2 million followers on Pinterest, BHG saw great results. On the group board, all of Jennifer's followers saw BHG's content which increased their overall following to over 379 000 followers. When chosen carefully, these group boards can greatly benefit a business by influencing the followers.

 

Are you having problems with your social media accounts? If you need help or simply don't have the time to run your own accounts we can do it for you! For more information on social networking for your business call us on (07) 5592 2685, email: info@selectmarketing.net.au or jump on our site to read more http://www.selectmarketing.net.au/web-sol.../social-networking.

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Posted by on in Marketing
Have You Set Your 2015 SMART Goals?

It's the first full week of work for 2015 and there's a good chance that you're setting your business goals for the New Year!! The start of the year is the perfect time to re-examine your business and look at where you would like your business to head in 2015. When thinking about your business goals it is a good idea to make sure that you are developing goals that are Specific, Measurable, Achievable, Relevant and Time-bounded – SMART Goals.

Today I want to outline a few helpful tips to make sure you achieve your business objectives this year.

BE PRECISE

A specific goal has a much greater chance of being accomplished than a general goal. If your objective is 'to grow your business in 2015', then when writing your goal down make sure you are MORE SPECIFIC! Who, what, where, when and why. Would you look at moving offices? Increasing sales? Hiring new employees? Explain how you want to grow your business. Measure how much you want to increase your sales. The more precise you are, the better you can evaluate your results.
If you can, Include data in your goals. For instance, if you want to increase your sales, include your 2014 sale figures. E.g. 'I want our business sales to grow from $100 000 in December 2014 to $200 000 in December 2015'. Then when it's time to evaluate your goals of 2015, you can easily look at your point of reference of $100 000 and compare it to your end of year sales for 2015.

GET IT DONE

Goals aren't achieved by themselves. For every goal you set this year, make a list of actions. If your goal is to increase your annual sales from $100 000 to $200 000 your actions could be:
- Hire a new employee
- Look at ways to expand your business online
- Advertise online and internet marketing
- Launch a new product or service
- Increase product prices, for instance by 2% by April

Each of these tasks should be assigned to someone with a timeframe. This is how you can make sure the person stays on track and the goal is achieved. Half way through the year re-assess your goals and make sure everyone is on track with their task. Finally at the end of the year, look at your goals and see which were achieved and which weren't. Pay close attention to the ones you didn't achieve and try to figure out why. Did you handle all the tasks? Did you shift focus? Use the information obtained to help with next year's goal setting.

Setting objectives for the new year is a fantastic way to grow your business, be successful and move forward. Just remember each goal needs to be SMART: Specific, Measurable, Attainable, Realistic and Timely. This is the best way your goals will be achieved.

If you need help in achieving your business goals this year we can help! With a broad range of marketing and web solutions, we can help get your business of the ground and flying into 2015!! Call 07 5592 2685 or email info@selectmarketing.net.au. Call 07 5592 2685 or email info@selectmarketing.net.au.

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Posted by on in Website Design
Make your website more interactive!

Connect with your customers faster and on a personalized level with live chat support. It's a relatively new and popular way to instantly communicate with your website visitors. Live chat support can be used for potential customers to help with their buying decision or for current customers who need support with a product or service.

Many large companies have started to offer live chat support on their sites but live chat is not only for the big guys, small to medium sized businesses have also started to see the benefits it can have on their websites too!

Let's take a look at some of the benefits it has:
• You have the ability to chat to multiple users at the same time while also cutting down on support costs.
• Live chat offers instant access online to possible customers or clients which helps with website productivity and in turn can help boost sales.
• There are great tools to monitor website users activities to help you target your visitors more effectively. One tool is seeing what products they are interested in for market research purposes.
• The feature is a brilliant way to communicate with your users on a more personalized level.
• While chatting to your visitors you have the ability to directly navigate them to areas on your site. A great way to directly target them and increase your sales!
• Live chat can help you achieve customer satisfaction by providing a positive and quick service for your users.
• The beauty of live chat is that it's a free feature for all visitors which is sure to please!!

Problems live chat faces and ways you can get around them:
• Live chat won't be suitable for all users. Always offer additional support like phone or email for those who are not computer savvy.
• Not all mobile devices are able to support live chat features. Again additional support is necessary and make sure you test how live chat works on multiple devices for your website.
• Chance of prank chats can occur although if this happens a lot you can block the user or make email a mandatory field in your pre chat form.
• You must have the staff available to reply promptly, if your chat support fails users can leave the site annoyed.

Live chat support isn't suitable for every industry; some companies that can benefit from offering the feature include hospitality, tech support, online retailers, software companies, tourism and telecommunications. Industries that shouldn't include live chat on their sites are businesses that simply don't have time, who are not next to the computer in business hours or companies that only deal with users from different time zones.

If you think your company could benefit from live chat support incorporate it! 55% of consumers today expect to find live chat on a website. Satisfaction rates suggest that customers spread the word and return to websites when they are happy with the experience.

If you want to add this feature to your site to communicate with your customers talk to us today. Phone (07) 5592 2685 or email info@rent-a-website.com.au.

Next week we will highlight our best live chat tips and tricks to increase your sales and customer service skills! Keep your eyes peeled.

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Successful Social Media Marketing Tools - Part 1

Successful social media marketing can lead to loyal customers, brand recognition and an increase in sales. Although this does not come simply, it requires a lot of hard work and time. With the growth of social media, there has been a growth of social media marketing tools. Over our next few posts we are going to highlight a number of useful social media marketing tools you should consider using.
1. Do you struggle to sift through all the information Google Analytic's gives you? Or do you even check it at all? Quill Engage https://quillengage.narrativescience.com/ is a fantastic free tool that emails you a weekly report of your websites data from Google Analytic's. It analysis's the most important insights about your website like your sites growth or decline, where your sites traffic is coming from, what post received the most traffic, goals you should be focusing on, plus much more!
Here's an example:
" Visits were up 24% from the previous week to 1327. Surpassing the 807-visit weekly average."

If you're struggling with your Google Analytics data, sign up to Quill Engage today and receive a clear concise weekly report. It can really free up your time and benefit your business!

2. Facebook offers a great app that allows you to manage and improve your strategy on the site using Post Planner http://www.postplanner.com/ .
It allows you to:
• Schedule your updates in advance
• Gives you a list of status ideas
• Allows you to see the most viral posts on Facebook
• Gives you insights on trending content based on the industry your in
• Offers free training to help you make the most of your presence on Facebook
With all these features your company can put their best foot forward and engage with consumers. It saves you time, gives you great content and will increase your reach!

3. Struggling to come up with blog headings? It's such an important factor of attracting readers. Now you can use a website called http://kingsumo.com/ to test your blog post headings. The KingSumo headline tester gives you the option to create 2-10 headlines and see which one performs the best.
You can use the most engaging headline for your blog posts, emails or even use them for social media! Customers of KingSumo saw their traffic increase by 20%!! What a great way to enhance the amount of users reading your content.

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Minimize shopping cart abandonment and increase your online sales today!

Do you have an ecommerce site? Shopping cart abandonment is one of the biggest problems, online stores face. In fact, on average most online stores lose more than half their customers in the last stage of checking out.
So let's take a look at the main reasons why:

• Complicated checkout process
• Not enough product information or the product is not available
• High shipping costs or long shipping duration
• Forced registrations (no guest checkout)
• Lack of payment options
• Concerns about security or privacy
• Casual customers only wanting to look around

Could your website have some of these problems? Today we are going to discuss seven ways to help you reduce cart abandonment and increase your sales:

1. Keep the Checkout Process Simple. When a user is buying something online they are not interested in filling out long forms or wanting to endure a lengthy checkout process. Consumers like the checkout process to be as simple and speedy as possible. Don't give the user any reason to rethink their buying decision. Make sure your page is structured as simple as possible and the pages loading time is fast.

2. Make sure your showing the correct product information and images. To attract users to your website you need great images and presentation. You also need to offer enough details about the products so users aren't second guessing if your website is legit or are unsure about the product itself. Product descriptions go a long way in the purchase decision. Also make sure you clearly mention if your product is in stock or not!!

3. Offer free shipping if you can afford it. A huge factor of online shopping is shipping, It can act as the deal breaker. If your company can't afford it, offer the cheapest possible shipping option. Customers are also very keen to get their product ASAP, if the shipping duration is long, they may just go somewhere else. So make sure your shipping rates are clearly mentioned for users to see and you are giving them the best deal possible.

4. Another way online shops are making mistakes, is forcing users to sign up. Although there is many benefits to having users sign up with your store, most users just want to purchase the product without the hassle of entering ALL their details. Too many online websites try to force registration upon their users forcing them to leave the site. So, ask the buyers to register after they have made the payment and don't make it a requirement.

5. A big part of online shopping is trust. Online shoppers must have trust in you and your website to make a payment online. Clearly show all the information on your payment options, your contact details and returns policy to give your users confidence in your website.

6. Keep users carts alive, even if a user has abandoned a cart, it doesn't mean that they do not want to buy the goods. There is the chance that they could come back to your website and having the goods still readily available can prove to be very effective in making the sale! Try to keep the carts alive for at least 2-4 weeks.

7. Lastly, I want to stress the importance of chasing up your users!! Emails can be very effective at getting customers back to your ecommerce site. An email reminder to people who have left their carts, can get them back on your website. Many times, people abandon carts for reasons that have nothing to do with your website. A reminder can be very helpful to users and can help you make that sale. Also take a look at other ways to generate leads to your website to increase your sales, read one of our blog post 'tools to generate leads from your website' here: http://www.selectmarketing.net.au/our-blog/entry/tools-to-generate-leads-from-your-website

Talk to us today if you need help to increase your online sales! Let us improve your website to make sure it is as efficient as ever! Call 07 5592 2685 or email info@selectmarketing.net.au or visit our website www.selectmarketing.net.au

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How you can use Facebook Groups for your business!

Facebook remains the number one social network in the world, with over 1.23 billion monthly users, so it's fair to say that's where your customers are at!! But sometimes connecting with those customers is not so easy. In a previous post we mentioned how advertising on Facebook is not really effective or practical for small businesses.
So one way your can target consumers on Facebook is with Facebook Groups.
If you didn't know, Facebook Groups revolve around communicating, sharing and interacting. In recent times they have grown immensely and being part of Facebook Groups is a fantastic way to bring people together that have common interests.
So how are groups different to Facebook Pages? Well pages are managed by a business and groups can be created by anyone. Facebook Groups create a more personalized experience for consumers.
For example: with group members, they automatically receive updates when any member posts in that group. When you look at a Facebook page, those members might not see everything you post. Members can also participate in chats, invite others to group events or the group, upload photos, collaborate on group docs, share updates, poll group members and message group members.

So how can you find groups?
With a massive amount of groups on Facebook, there is a group for just about anyone, all it takes is a little research and time.
1. Ask colleagues, friends, customers what groups they are in.
2. Facebook also has a 'suggested groups' feature you can look at using which is placed on top of your navigation bar when you view groups from your profile.
3. Or you can use the search bar to find groups. You just have to play with words and topics to find groups.
Once you have found some groups read their descriptions, If it suits and it is an open group then request to join.

Now it's time to network. Don't just sell and promote your own brand, you need to be genuine and helpful to users. Focus on communicating with group members, building relationships and answering questions. By connecting with consumers, in turn relationships will form turning into sales, referrals and partnerships. Remember to build awareness, post helpful informative and formative posts that are going to be of benefit to group members.
Being active on Facebook will help drive group members to your Facebook Page. Where your page needs to be full of useful and regular information for your target market. Consumers will then be to like and interact on it.
Facebook groups are easy to use, effective and a great way to connect with potential customers. So I recommend giving Facebook groups a go! The consumers are already there, all you have to do is join!
COMING SOON TO A FACEBOOK POST NEAR YOU: How to make a Facebook Group.

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Tools to generate leads from your website

Driving traffic to your website is vital, but converting those visitors into leads is how you will be successful. Check out 3 proven ways, which will help you generate leads with your site:

Blog
Most businesses use blogs for search engine optimization although often overlook the fact they can generate leads from the blog posts they write. It's an excellent way to convert your readers into customers.

Here's how:

  • • Place call to action buttons or web banners around your blog to drive your readers to the right area on your website. Place these in your headers, sidebar, end of your blog post or footer (read more about call to action buttons in our next few posts).
  • • Use landing pages with your blog to help convert the traffic you have generated into high quality leads. When readers jump on your blog use a landing page to get their details and give them something in return (read more about landing pages our next post).
  • • Use subscription tools to build your database. Make your readers subscribe to your blog, your email newsletter and interact with you on social media.
  • • Using blog analytics to target your readers more precisely. Use the analytics to make it easier for you to market and write posts. The more targeted and better your posts are the easier it is to sell to them. Take advantage of these tools and turn your readers into customers.
  • Make sure you also incorporate search friendly content within your blog posts.  Be organised and prepared - do your research and check what key words relate to your products and services and make sure your blog post is written around these words.

Taking your blog to another level to generate leads is ideal, not only are you optimising your SEO but you are also generating quality leads getting your customers details, in turn converting these leads into sales!  

Hubspot psoted some stats that I think you should know.  The average company that blogs generates 55% more website visitors, 97% more inbound links, and 434% more indexed pages and their 2011 ROI study showed that 69% of businesses attribute their lead generation success to blogging.  These stats are only going to increase.  So if your business is not blogging then maybe you should be.

Landing pages
Landing pages are an essential piece of any well crafted marketing strategy. They are the action pages of your website and have one job, to convert the visitor, who lands on your site into a sale. Here are some common ways to use your landing page to generate leads:
• Offering a e-book, white paper or industry report
• Inviting visitors to subscribe to members only content, emails or blog posts
• Offering a free trial of a product
• Offering vouchers or discounts on your product
• Running a podcast, webinar or other event
• Letting them use an online service or assessment tool free of cost

Make sure these pages are well designed, attractive and fast. The idea of a landing page is to offer your visitors content of value in exchange of their details or sale. Traffic and conversion are so important when it comes to websites and if done correctly landing pages can be fantastic for your business.

Call to action button tools
A call to action is a persuasive offer that requires an action from the visitors in exchange for something they want. When you create a call to action it must be short, simple and convincing to motivate your visitors to take the action you want.
For example some 'CTA' might be: Call right now to receive 40% off or sign up and save today!
Do note: not all visitors will be ready to purchase straight away but they're on your site because they are interested in your products or services. Give them the option to come back to your site when they are ready, by giving them offers to do so E.g. 'get 30% off your first purchase'. This way you are still getting your visitors details, increasing your database and sequentially the sale down the track.
The call to action is to communicate the benefits and offer your visitors something they can't turn down. The CTA has a similar theory to your landing pages but these are placed within your website. Make sure they are in important easy to see areas, that will capture the consumers eye.

Use these techniques within your website to convert your leads into sales. As the online world becomes more and more savvy, your website needs to be as efficient as ever to enable you to use this fantastic marketing tool to build your business. Need help with SEO, social media, landing pages, call to action buttons, banners or contact forms? Talk to our team of professionals to fine tune your website. Call: (07) 5592 2685 or Email: info@rent-a-website.com.au

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E-commerce Tip #1 - Increase your leads into sales!!

E-commerce tip #1
Are you an online retailer? Change the way your consumers checkout and increase your leads into sales!
Consumers are on your site to buy, not create an account. There is simply no real benefit of creating one. It's just a time-consuming process on the road to checking out and can cost E-commerce sites up 30% of sales!!
Im not saying don't get your consumers to create an account but look at giving consumers the option to create an account after checkout. Make sure you tell consumers the benefits of creating an account to influence them to create one. For Example explain how having an account saves their order history and personal details for a faster checkout next time or the discounts you might offer for all account holders.
40% of consumers who purchase a product also create an account. So adjust your sites checkout process today and increase your sales. Simple!

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Posted by on in Marketing
Is 2014 Your Year?

This year we are excited as ever to see what the New Year will bring! 2014 is the year for growth and development. At Select Marketing we want to help our clients be the best they can be and help their businesses grow. Make 2014 the year for your business! Map out the goals and objectives you want this year and let us help you achieve them. With a wide range of creative marketing and web solutions for small to medium sized businesses at affordable prices marketing your business should be at the top of your resolutions this year.

From marketing solutions such as branding, graphic design, marketing and business plans to web solutions such as responsive website design, SEO plans, social networking and app design, you will find everything you need to market your business effectively in one spot. Visit www.selectmarketing.net.au for more services or get in touch with us today on (07) 5592 2685 or email us at info@selectmarketing.net.au and talk to us about how we can help your business stand out from your competitors and been seen in 2014!

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Use Video As A Powerful Marketing Tool For Your Business

Video has become the most powerful communications tool over the last 100 years. Viewing content online has surpassed traditional TV viewing and it is only growing faster and faster each day! Making a video is an effective way to reach and influence the masses as a form of advertising. As the world becomes more and more tech savvy, many companies are switching their focus to the Internet… Are you? Currently around about 37% of Internet usage is made up of video streaming. Businesses need to mix up their marketing and look at using videos online. There is one main reason – It sells!

72% of consumers are more likely to purchase a product or service when video is used. It causes consumers buying decisions to move faster after seeing a video and most of them will have a greater understanding of the subject or product. Industry reports suggest the response rates for video promotions are six times greater than those for printed direct mail pieces.

Don’t have a video on your website? Have a look at our cost effective website plans at http://www.rent-a-website.com.au/rental-plans and talk to us today about incorporating a video into your website today!

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Why being online is vital for your business!

In the 21st century a website is a vital part of your business! Why you ask?

The market in which business is conducted and communication has changed dramatically over the years. In 2000 33% of Australians had access to an internet connection, today 88% of Australians have access to the internet and that’s growing increasing daily. Phonebooks and telephone books are a thing of the past, search engines are the medium people use these days when searching for what they want.

Advantages to having a web presence:

1. A website address is easier to remember than a phone number

2. You have more reliability by having an Internet presence in today’s age.

3. Potential customers can find your business online from anywhere in the world.

4. Your website is on 24-7

5. You can very accurately track the traffic on your website.

6. Marketing on the Internet is much more cost effective than traditional marketing methods.

7. You have the chance to differentiate your business from your competition, it’s the chance to be seen is ways you never would have.

8. If you plan to sell your products and services online, a website is a core component of your business. 

9. If you’re not selling online, a website still is a must as a supplementary cost effective marketing tool.

10. Even if you only list your address and opening hours, having a web presence could give you the edge over your competitors.

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Posted by on in Google
How do I get to the top of Google?

Search Engine listings are the #1 way to generate website traffic. However, there are now more web pages in the world than there are people, so even the best designed site offering the greatest products or services will not be found if nobody knows it exists!

With Search Engines receiving an estimated 90% of all Internet traffic, to be successful, it's important that your website is being found when potential customers come searching for products or services like yours.

So your probably asking yourself now how do I improve my sites' interaction with both users and search engines?

Over the next few posts we are going to look at what you need to consider to build your rank.

Let's start with Content.

I think we have all heard the phrase 'Content is King', well its true.  The content of your page (website) is what will make it worthy of a search result, and in-turn your position.  This is what the 'people' have come to see, so to speak, and is therefore very important to search engines.

So what is GOOD content?  Firstly, it must supply a demand and secondly, it must be linkable.

Your content can consist or a video, which by the way Google is loving more and more each day, it can be an image but, give that image a title rich name, for instance your a travel company promoting holidays in London and you have a picture of a couple taking a selfie in a park in London, that you want to use on your website.  Name that picture couple-holidays-in-London.  

Content can also be sound and of course text.  The best content is the one that does the best job of fulfilling those supply and demand needs.

When it comes to SEO, there is no difference between the best or worst content on the internet if it is not linkable.  If people can not link to it then search engines will be unlikely to rank it, resulting in the content's lack of ability to drive traffic to the given website.

Some more on-page factors to consider to help with SEO ranking are:

1. Title tags

2. URL structure

Stay tuned for more good SEO practices to come in the next blog.

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The Final Steps of Defining your Target Market - How to Know if you Have Chosen Correctly

Now that you have the basics of selecting your target market you need to evaluate your decision. Consider the following questions:

1. Are there enough people that fit my criteria?

2. Will my target really benefit from my product/service? Will they see a need for it? 

3. Do I understand what drives my target to make decisions?

4. Can they afford my product/service?

5. Can I reach them with my message? Are they easily accessible?

Remember you can have more than one niche market, don’t break your target down too far! Take into consideration if your marketing message should be different for each market you target. If you can reach both niches effectively with the same message, then maybe you have broken down your market too far. Additionally if you find there are only around 50 people that fit all your criteria, you should most properly re-evaluate your target market. You must find the perfect balance.

You may be thinking how you are going to find all this information? Look at:

  • The web
  • Magazines
  • Books
  • Blogs
  • Other research people have done on target markets similar to yours
  • Surveys and data (even conduct some of your own)
  • Ask your current customers for feedback and information

Finding and defining your target market can be difficult. Once you have figured it out it is much easier to know the best media and marketing tools to use to reach them. Instead of wasting time and money trying to reach everyone, you will now have the specific consumers to target which is going to save you money and get you a better return on investment.

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Some Tips to Identify your Target Market

Here are some great tips to help you define your target market:

1. Research Your Current Customer Base. Look at the common characteristics and interests of your current customers, in particular: who are they and why do they buy from you? It’s quite likely that other consumers similar to them could also benefit from your product/service.

 2. It’s always beneficial for any business to have a look at your Competition. Look at your competitors who are they targeting? And who are their current customers? Then see if you can find any a niche market within your industry that they are neglecting.

3. It is now time to analyse your Product/Service. Take another look at what you are offering your customers. Write out a list of each feature of your product or service. Next to each feature list the benefits they have – then the benefits of those benefits. Once you have this make a list of consumers that have a need which your benefit fulfils. This may be a bit general but you now have a great start.

Stay tuned for some more helpful tips!!

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Posted by on in Target Markets
What's your TARGET Market?

To build a solid foundation of any business, you must first identify your typical consumer and customise your marketing based around them. Today businesses are as competitive as ever and having a well defined target market is vital. No one can afford to target everyone; small businesses can effectively compete against larger companies by targeting a niche market. Many businesses define their target market as “anybody who is interested in my product or service.”

This is way too broad! Targeting a specific market does not mean at all that you have to exclude consumers that do not fit your criteria from purchasing your products or services. More precisely you just have the opportunity to focus your marketing and brand message on a more specific market which are more likely to buy off you than other markets. This is a much more efficient and affordable way to generate business and reach potential clients.

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