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Posted by on in Social Media
Up your Insta-game and Increase Followers

Jump on-board one of the fastest growing social media platforms around and learn how you can increase followers.

Instagram has over 800 million monthly users and over 500 million daily users with 80% of accounts following at least one business account, enabling many small businesses to break free from just their local markets to create global success stories for themselves on this social platform.

With the popularity of Instagram stories and the expansion of advertising opportunities, now is a great time to be utilising this social media tool to boost your business profile and with the number of current active users, this platform is one of the best places to reach and engage with your target audience.

Obviously if you don't have a business account then the first step you need to take to get started is to create one, however a business profile is going to be different to your personal one. So let's take a look at a few things you should be aware of when setting up your account.

1. Make sure the name you choose reflects your other branded social media profiles. Your headshot should be your company logo and use your bio to tell people a little bit about your business and what they can expect from you.

2. Your website address should be added to your bio and you can change this to reflect any campaigns you run or any new blogs you may have written online. This is the only area where you can insert a clickable link. You can also convert the URL in bit.ly or goo.gl form, and get real time statistics of the CTR, from these free URL shorteners. In this area you can also add any branded #hashtags you want your followers to use.

3. Now that your profile is set up, your next step is to start following some people. Look for influencers in your industry, customers, and other people relevant to your brand. You can also search industry hashtags and start commenting on photos and following people who participate in discussions to make your presence known. Social media is all about connecting with people and Instagram is no different.

One of the most effective ways to reach higher engagement and follow back rate, is to comment + like + follow the person. This kind of tactic has shown on average an almost 20% higher engagement rate than just following a bunch of Instagrammers.

Another good way to find relevant people is to research your industry #hashtags and use these hashtags within your own posts.

4. Lastly, make sure you also add your Instagram profile to your website and other social media profiles to help with cross-promotion of your brand.

Use these great tips to utilise your bio and captions

Male sure your bio is informative and interesting to hook your followers. Check out some great tips on how you can get more out of your Instagram bio and captions below:

1. Embrace the emoji and save up on some characters. The right emoji can replace words and that means more space for you to write about your business. Using emoji can also set the tone and the atmosphere of your page.

2. In your bio, make sure to highlight what makes your business special and unique. Tell your audience what you can do for them and why they should care.

3. Include line breaks in your bio and captions. Huge blocks of text can be hard to read or skim. To avoid this add line breaks, however this can be a bit tricky to achieve on Instagram. For iOS users, create your bio and captions in your notes or a different app, copy and the paste it. If you are an Android user, tap the return button on the mobile keyboard to create line breaks.

4. Get more out of your bio and captions by including a call to action.

5. If you have a brick and mortar store, add your contact information, location and opening hours.

6. Are you a local business? It is trendy to be a local business, so stick that into your bio and if you produce ethically and sustainably make sure you mention that as well.

7. Last but not least, add your branded hashtags to promote your brand. This will allow Instagrammers to use your hashtags on posts related to your industry. It will also help your organic campaigns gain more visibility and furthermore, you can pick up some of the nice photos and stories from your followers to repost on your feed since it has been proven to be very effective to post or re-post user generated content.

SET YOUR GOALS

All of your marketing efforts should have a set of goals including your social media marketing. Ask yourself what you are hoping to achieve for your business on Instagram?

Some of the most common strategic goals are below:

• Increase sales
• Drive traffic to your website
• Create and build brand awareness
• Demonstrate your company culture
• Showcase your team and attract talent to your business
• Increase customer loyalty and engagement
• Introduce and promote your products and services
• Share news and knowledge
• Connect and network
• Establish relationships with influencers in your industry

Your goals will need to be clear, measurable, attainable, and relevant. And do not forget to include a timeframe for achieving them as well.

If you are not already using Instagram for your business, then we think that you should seriously consider giving it a go. After all your competition is most likely slaying the Insta-game already, which means they already have a head start.

What is your content strategy for Instagram?

To have a successful brand on Instagram it takes more than just publishing attractive images. You need to implement thoughtful and creative content to help develop a well-defined brand identity.

Your content should consist of four key components:

a. How often and when to post?
b. What themes to use?
c. What are your style guidelines?
d. And lastly, what are your engagement guidelines?

1. Posting

Do your research and start posting at different times and different intervals. Then carefully examine all of your results and create a report of the engagement statistics. Now, we know that you can find lots of information from the internet about the best times to post on Instagram but we still suggest you do your own field studies, as there are lots of factors that affect these ratings, such as the geographical locations of your target audiences, time zones, different cultures, career paths of your target audience and the list goes on. After you have tracked the results and drawn up your conclusions it is time for you to create a content calendar.
In a content calendar you will carefully plan your posts, what to post and when to post it to achieve the most desirable responses from your Instagram community. However, there is nothing wrong with a bit of spontaneity and will in fact be some of your best Instagram content, especially if you highlight company culture and events.

2. Themes

You should be rotating different kind of themes in your Instagram to keep things interesting for your customers. You could for instance have themes where you create brand awareness, attract new customers by having contests or sweepstakes, sharing discount codes or exclusive offers to your Instagram followers, tell stories, and share amazing visuals with your product or service to introduce them to life with your products or services.

3. Style guidelines

You want your Instagram feed to reflect your brands personal style, so that your customers can distinguish easily between your brand and your competitors. Brand features like fonts, colours, and logos are important tools for creating brand recognition and recall. You need to use these features consistently, enabling your followers to identify your posts more easily in the feed.

To set up your style guidelines, ask yourself some of the following questions.

a. Are you going to use emojis?
b. What type of language will you use? Grammar guidelines or more informal language (which is recommended when it comes to Instagram).
c. What will be the style of your photos and images (colour pallets, saturation, exposure, composition, filters and so on)?

TIP: In your feed, you should have consistency throughout your photos, as this has shown higher engagement rates.

d. What kind of hashtags are you planning to use to differentiate your brand, or are you going to use branded hashtags?
e. What is your image aspect ratio? After years of only standard square images and videos, Instagram has now finally opened up their platform to allow for portrait and landscape orientations, which allows for greater versatility. Most users don't care to much about their Instagram picture size but for businesses promoting their brand online, this can open up a whole new world where you can create a more diverse stream of visual content.

TIP: The full vertical aspect ratio (4:5) has shown the highest engagement rates.

Engagement guidelines

There are some things you should consider when engaging with your audience.

Content:

It won't matter how well you interact with people if you are not providing high quality content on Instagram. Create edgy captions to match your image and reveal the personality behind your brand. Also keep it simple and avoid anything that looks too busy.

Interaction:

Instagram is a "social network" for a reason, so the way you interact with your audience will help or hinder your engagement. Ask questions and start conversations. By being active and having fun with everything you do, people will respond to your personality and will want to engage with your brand.

TIP: Know your audience. You won't be able to interest someone in conversation if you don't know what they like, so try to understand who you are speaking to.

Optimisation:

How will you optimise your strategy to create more engagement? Track your competitors, followers, fans and customers and adjust your strategy according to their movements. The elements of your strategy need to be as measurable and specific as you would for any other marketing platform to get sustainable results. Instagram is no different from any other marketing channel you are using when it comes to optimisation.

Hashtags and Offers:

Hashtags help your content get discovered by more people, so you need to effectively use them to skyrocket your post engagement and increase your followers. Check out trends, create a unique hashtag for your brand, create contests and deliver offers that are unique to your Instagram audience.

Promotion:

There is not much popint having great content, if not enough people are seeing it. Cross promote on other social networks, look for influencers within your industry and run Instagram ads. With a community of over 400 million users, Instagram is one of the world's largest mobile ads platforms.

Captions

Compelling visuals may be what Instagram is all about, but an effective Instagram caption will push engagement with your audience even further.

When writing Instagram captions you have 2,200 characters to use with an ellipsis after three lines of text and while some users may omit captions, your brand never should. An image alone can be great, but one with a story is even better.

A few of things to keep in mind are to try and include the important part of your message within the first three lines, and use your captions to keep your audience's attention and inspire them to take action.

What are good captions made of?

Good captions, adds context, shows personality, entertains the audience, and prompts your audience to take action.

Check out some great tips below to help you improve your captions:

1. Know your audience. Build audience personas by outlining the basic details about your target customers, and their goals and pain points. If you know your audience, writing captions to your specific target market and building engagement with them becomes much easier. This will eventually lead to more engaged followers and that will lead to more sales.
2. Identify your brand's voice. Make a list of your strongest qualities and values that you want to reflect through your brand and make sure you reflect these values and qualities in your posts.
3. Know when to use short captions. Give context only where needed. If your post is very clear, it will speak for itself.
4. Like with all your marketing messages the most important piece of the information should come first. Instagram is no different, as you only have a few lines to grab their attention.
5. People love stories, so tell your brand story within your posts.
6. Us your captions to ask questions, opinions and get followers to tag friends on your posts.

The Power in Audience Personas

The value of knowing your audience results in a better engagement rate. Higher engagement rates equal stronger relationships, which in turn leads to more sales. Knowing your audience also enables you to provide better customer satisfaction and fulfilment of their wants and needs when you have a clear understanding of them.

Everyone has a persona, including your customers and these personas are generally made up of things we like and don't like, career goals, dreams, the struggles we have and any pain points we may have gone through. This information creates a very valuable snapshot of the people you are trying to reach.

To create these personas you will need to do some research, have a bit of intuition and creativity. Creating these personas may take some work but it will be worth it.

1. Research your customers thoroughly. If you can, find out their gender, age, income, employment, location, and education. Any data you can get your hands on.
2. Then look for similar trends between your customers For instance, you might notice that they have similar careers or occupations, live in the city or rural areas, similar age group and so on.

Most often, once you've done your research you will find 3 to 5 major groups. Let your imagination go wild and create imaginary characters out of these 3 to 5 groups. Give them Names, jobs, marital status, careers, living areas, families etc.

3. Next you want to learn their goals and aspirations. Find out what motivates them and what their ultimate dreams and desires are? Once you have identified what drives them, look at what you can offer them and how you can provide value in their lives and how you can even help them reach their ultimate goals. Then you want to find out what their pain points are and what's holding them back from reaching their goals. Finish off by gaining understanding of how your product or service can solve their problems or ease their struggles.

By now you have come to know your customer well. However, you can dive deeper and find out if they have pets or if they prefer cats or dogs, where they buy their groceries, what car they drive or what car they want to drive? What sports they play and any hobbies they have... you get the picture.

Remember, the better your personas are, the better you will know what they have, what they want to have, who they are, and who they want to be and how your brand can fit into their lives.

Instagram is a great way to promote your brand online and reach new audiences.  It's social nature works to increase the more intangible aspects of marketing, such as building reltionships and buyer loyalty, as well as brand equity, and user value. So if you are not already giving Instagram a go then now is the time to start.

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Posted by on in Social Media
Social Media:  A double-edged sword!

Did you know that around 84% of B2B marketers use social media in some shape or form, no matter what they are selling or who they are selling it too? Social media is a major marketing tool used to increase brand awareness and your bottom line.

Just like a website, as a business you need a social media plan when looking at marketing your brand, service or product online.
As I am writing this, there are 7.2 billion people on earth, with this number growing every second of the day. Approximately 3 billion of this number of people has Internet access; and 2.1 billion of them are active on social media; with around 1.7 billion using their social networks from their mobile device, which means your brand also needs to be responsive.

It is expected that by 2018, the amount of people using social media will grow to 2.5 billion worldwide, so it is fair to say that social media has become very important in today's market, yet will be even more important tomorrow and the week after, and the years to come.

When I was at university, social media wasn't even a blip on my radar, let alone there now being an entire career choice in social media for students today. Many organisations have their own social media managers with the main purpose to drive their business brand online on multiple social platforms. Without doubt it has become an essential avenue to reach your current and potential customer, gain valuable insights into your business and industry, as well as growing your brand online and with the platforms themselves being free to use, you don't need to set aside huge marketing budgets to get benefits back from using them.

The greatest expense of using social media is the time needed to post and tweet, unless you choose to use paid advertising options to boost your brand and connect with even more new audiences.

Recent statistics tell us that the average social media user has around 5 accounts, with the "most important" social networks to teens and young adults aged between 12 to 24 now being Instagram with 32%, Twitter at 24%, Facebook at 14%, Snapchat at 13% and Tumblr at 4%. So what about the older generation! Well around 35% of over 65's use social media and of that social media a majority use Facebook.

Another little interesting fact for you is that mothers with children under the age of five are the most active users on social media. Breaking it down as a marketer – these stats are telling me and you about potential target markets, where and how I can reach them.

So, no matter your business target group, you will find them on social media today, which is why it has become such a relevant marketing channel to promote your business and to reach your audience. You do need to keep in mind though, that each social medium has its own rules and structure to follow. No one size fits all, so it is important that you adapt your message to each individual medium you use. Done right, your message can spread like wildfire and in turn boost your presence online, visits to your website and increase your sales.

Now I did mention in my title social media as a double-edged sword, so let us look at some things when using social media that you need to be aware off.

As easily as you can build your business profile up on social media, just as easily it can fall apart. As I previously mentioned, social media moves faster than anything else out there and nothing ever really dies on social media, and in fact on the internet for that matter. Once anything is online it leaves a footprint. When a negative thread or conversation starts, you may end up battling it forever. Even if you manage to put a particular topic or event behind you, it can rear its ugly head at any time.

Another down side of social media for businesses is the "grammar freaks". Everyone and I mean everyone will make mistakes. After all we are only human, but there seems to be a disproportionate number of armchair quarterbacks or backseat drivers (you choose) on Twitter, Tumblr, and Facebook than anywhere else within the social media universe.

As an individual you can use abbreviations, butcher spellings and throw out as much slang as you like for the sake of the ever present word count, but if you try this as a business, then you immediately lose credibility online and your social media reputation is important.

Now, with your social media reputation being important, let's look at reviews and these can be the greatest thing since sliced bread or a total nightmare for your business. You know yourself within the purchasing process; you will search about the product or company online looking for reviews, as you want to know what other people have to say. These reviews are also a big contributor to how high a site can rate in search engine rankings. In many cases when you search for a business, the online reviews generally pop up in the 3rd or 4th position of the very sought after area within organic search results of the top 1 to 5 rank positions. One of the problems is that there is no true verification whether or not the information posted by a reviewer is actually true and may be a complete fabrication or the reviewer could even have you confused with another company that has a similar name.

I recently had someone send me a disgruntled email about receiving telemarketing calls and threatened to report us to the appropriate body, problem was that as a business we have never and never will use telemarketing to promote our services. He had to search online to try and find the company who he was looking for and came across us, and in assuming he had the right company he sent this not so nice email, so I very politely responded to his message telling him that he had mixed us up with another business. Mistaken identity can happen to any business, so just be aware.

I will point out here that username confusion can also impact negatively on your presence online as well. So research any names similar or the same as a product you are promoting before you create your @... or #... and start spreading the word, as you don't want to get mixed up with another username or tag when promoting your business, service or product.

With these points in mind, it is a great idea to have a reputation management program in place for all your online social activities. You want to focus on increasing the volume of high-quality, positive information about your business presence on the internet. You cannot stop a competitor, or disgruntled employee, and an irate customer from posting negative things about your business, but you can reduce its impact by balancing these negative messages with positive ones. Also, don't be scared to respond to negative comments online. When I have been searching myself for reviews on products and companies, I have seen so many negative reviews with no actual response from the business themselves. When I do come across I negative review with an actual response I am more impressed by the company for actually dealing with the issue. All you need to do is consider about how best effectively to respond to these comments before you reply. Never respond from an over emotional view point or God forbid a high moral ground.

Also don't wait for the problem to surface before starting with a reputation management program. It takes time to build a good, trustworthy online reputation. In public relation circles many big and small businesses have risk management plans in place to deal with issues before they have even happened, so that if they do have to face them, they have a plan in place ready to be implemented to counteract and deal with the situation.

You may have heard that social media can also be great for your SEO, as your posts can be used to drive targeted traffic to your website. Search engine crawlers also know which pages are consistently earning traffic and which pages are just floating out there in internet space, often forgotten and ignored. It is important to have an effective SEO strategy in place and within this strategy you must remember your 'content is king'. Social media is all about content, as well as visual images and video. And if you aren't aware, search engines also now crawl images and the titles you give them are important in helping with your SEO.

It is generally considered that users on social media would be more receptive to your messages because a majority of people look at Twitter and Facebook as social networks and not marketing machines. So if you post with this view in mind, then they're less likely to see what you post as an advertisement and will be more likely to hear what you have to say to them. Put yourself in their shoes as this will help you to develop the right kind of message.

I am going to point out here the other side of the coin though in regards to this general perception on how social media networks are viewed, as I think this perception will change as our pages fill up more and more with advertisements (paid and non-paid) more frequently over time. This I think would be a whole other blog though on how companies are researching our movements online to target us with their product advertisements.

With your posts and tweets, make sure you are giving your audience more FREE information then paid or a sales pitch. If you bombard your audience with too many sale pitches and too much self-promotion, then they are more likely to leave you. You want to create a relationship and loyalty to you and your brand.

Ssocial media it is here to stay. I was walking past a retail store earlier today and noticed a #... sign in the window, so it is everywhere you go, but as a business how you choose to utilise it will be what is important to effectively growing your brand online.

There is plenty of information on the do's and don'ts in many blogs such as this one to help you, otherwise if you do feel overwhelmed with it all and want to talk to someone about your social media strategy then give us a call on (07) 5592 2685 or send us an email: info@selectmarketing.net.au

Your competition is getting social, which means so should you.
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5 KINDS OF VISUALS THAT WILL HELP YOUR SOCIAL MEDIA AUDIENCE ENGAGE WITH YOU

We all know the saying; one image can speak 1,000 words; so it is with this in mind that we are going to talk a little about what kind of images and pictures are important to use on social media. Both on Facebook, Instagram or any other social network, a supporting visual will get the hardest part of the job done for you, and that is to catch people's attention. Then, the rest is about keeping them there and to come back for more, by retaining their interest.

A great post will only be enhanced by an effective supporting image and make no mistake, the images you use will make a difference. Internet users react and engage more to an impacting image or video. However, do you know what image you should be sharing on social media? No, then check out 5 different kinds of visuals below that will help your audience engage with you on your social networks.

1. The BTS (behind the scenes) photographBTS-image

Sharing this kind of content on your social networks will help you be more approachable and build relationship. Who doesn't want to know what happens behind the scenes of their favorite brand? That's right, there's nothing wrong with getting a little personal with your audience. A good quality office picture or a staff update will make users confident that they share something special with you, and that they know you. These types of images are all about your audience relating to you.

 
 
 
 
 
2. Inspirational quotesinspirational-quote-image

Inspirational quotes are the "must share". They are highly appreciated on social media and ridiculously easy to create. So go for it! Of course you will need to share quotes that are related to what you offer, what you believe in and value. Keep in mind that because you are sharing content, your audience will associate it with you, so make sure you choose your quotes wisely as they will be considered a reflection of your brand's philosophy.

 
 
 
 
 
3. Call-to-action picturescall-to-action-image

They don't seem like it but if designed properly and efficiently, call to action pictures will catch your audience's attention in ways you can't even imagine. This kind of picture paired with a good message will work wonders to promote your product or brand. They will help convince your audience to take action to connect with you and can be as simple as getting them to follow, like or share a page or more complex actions like purchasing your product or services. These images can also be used in a humorous way, after all - anything to catch people's attention!  Please note that although the text you use can help, a majority of people though would of already decided whether to click or not based on the image you use within the call-to-action before they have actually read it.

4. Colorful info-graphicsinfographic-image

This kind of content is usually liked and shared about 3 times more than other content on social media! The ultimate goal of these images is to educate people without boring them to death with complicated information. Info-graphics compress loads of information in one single picture and make it all easy to understand for everybody!

 
 
 
 
5. Tips, tricks and blooperstip-image

What better way to keep people interested than to make them laugh? As a business your job is to provide your customers with professional products or services, but it does not mean you should forget about the human aspect of what you are doing. Sharing a funny picture, bloopers or tricks and tips will bring you and your audience closer together and have them looking forward to seeing what you come up with next.

There are many types of pictures you can share on social media and these images should mostly be related to what you believe in, what your products or services are about and what your customers have come to expect from you. When posting an image it is important to put yourself in your audience's shoes and keep in mind that you shouldn't post like a business or a marketer, but as if you are a follower or fan.

If you need help with your social media then give us a call today on (07) 5592 2685 or email info@selectmarketing.net.au 

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DO YOU KNOW WHAT SOCIAL MEDIA YOU SHOULD BE USING FOR YOUR BUSINESS?

It is estimated that about 2.72 million people will be using social media by 2019. That is almost three times more than in 2010!  In April alone there were more than 1,590 million people using Facebook and up to 1 million of those users are Australians. This represents as many opportunities for you to increase your client base.

There are a lot of social networks to choose from and it can be hard to decide which one to use and which will be of benefit to your business. Should you go for LinkedIn? How about Pinterest? What's Google+? Is Tumblr a good idea for your business? The list can go on and on and in many cases you will have multiple accounts.

Companies usually tend to choose the most popular networks such as Facebook, Twitter or Instagram. This would work for you too if you don't target a particular niche. However, keep in mind that the social network you are choosing should be consistent with your audience's habits. So if everyone is using Pinterest, but your target market is on Tumblr, then you should use Tumblr. In other words, you should go where your audience is!

Most people think that creating their account is enough. The bad news is that it's NOT! Social media requires a lot of time and maintenance and it does not necessarily come easily to all of us. The social network you will choose will need to be relevant and should be consistent with your business – a restaurant for instance, would get more traction with an Instagram account than a LinkedIn account.

Here are three simple tips to help you figure out which social network would work best for YOU:

TIP #1: Choose your social media according to the time and available resources you have.

Social media is interactive, live, simple to use and comes in handy when you need to share exciting news or information with your audience. However and as mentioned before, they require maintenance and forethought, which can represent a great deal of time out of your working day.

Spending too much time on social media will hurt your business as it might lead to a loss in productivity particularly if you don't have someone hired especially for that job. On another hand, spending too little time would result in a failure to keep up with your audience. Tricky!  The truth is if you decide to adopt social media, it will then represent a real aspect of your marketing strategy.
To make it work, you can't post too much, too little or irrelevant content: it is all about balance. A post a day at about the same time should be the minimum to keep your audience interested.

TIP #2: Know what your ultimate goal is.

Social media is an awesome way to communicate with your customers, and posting is actually a lot of fun! But before anything else, you should know what your goal is and what you expect from your social media. Having a goal is important and will help you determine whether or not your marketing strategy is viable and for how long. This will also allow you to know what to post, when to post and who you are targeting. All in one!

TIP #3: Don't give up!

Social media at times can fail and stagnate for a while, but the one beautiful thing about it, is that overnight you can create instant buzz! Why? Trends. So stick with the networks you have chosen and make them work for you! Businesses usually struggle with social media because they don't know how to adapt and don't know how they work. However, when used properly, they are a great tool to measure how your business is doing and also figure out who your clients are as much as what they are after!
Post after post, you will be able to figure out what users expect from you, what triggers their engagement, what they liked and disliked. There are many ways to get your audience's attention: hashtags (#), mentions and tags are some of them. However, you hardly have control over how popular a hashtag will be. In other words, there is nothing more fickle than social media, so hang in there!

We know it; all social media was not born equal. In fact in Australia the most popular one remains Facebook, followed by YouTube with about 14,000,000 users, then Word Press Blog with 5,650,000 users. Instagram is now entering the arena with no less than 5,000,000 monthly active users! However, no matter how popular a network is, you should always choose yours according to how consistent it is with your company's strategy and philosophy. Three empty and inactive accounts are far worse than no account at all...
Social media is an art, that's why you need to know how it works before taking the plunge! If you need help with your social media, then give us a call today on (07) 5592 2685 or email info@selectmarketing.net.au and talk to us about building your presence on social media.

So give us a call and get social today!

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HOW TO CREATE SOCIAL MEDIA IMAGES TO ENGAGE YOUR AUDIENCE

With a never ending stream of content on social media, businesses need to work harder to stand out from the crowd. Visuals have a better chance of grabbing users' attention than any other type of content. They can tell your brand's story in a much more energetic way than a block of text ever could. Visual posts result in 180% greater engagement. Today I want to share with you six ways to connect with your followers using social media images:

1. Mix it up with videos. If a picture is worth a 1000 words, imagine the worth of a video! Take your businesses visuals to the next level by sharing videos with your audience. On Facebook, videos can get 12 times more shares than any other type of content. Videos on social media platforms are experiencing astounding growth, so jump on board!

Mercedes Benz is a great example of a company that use videos on social media to tell captivating stories about its products and company culture. Most of their videos get a lot of likes, shares and comments. In this simple but effective clip, instead of just using a still image, the company created a effective 15 second video to take a look at its AMG C63.
https://instagram.com/p/1nZGrAS3sH/?taken-by=mbusa

2. Inspire your audience with quote graphics, they are perfect to encourage your followers to stop, think and engage with your content. These are some of the most shared images on social media because they are so relatable. Create visually appealing quote graphics that suits your business. They can be used for any purpose: to motivate, entertain, advocate, intrigue, amuse.. anything!
Take online magazine More Than A Pretty Face, who interview women of substance, they post a lot of inspiring quotes which really relate to their brand values. A recent quote 'I stopped looking for the light. I decided to become it instead' is a great example how they successfully connect with their followers. They chose an inspiring relatable quote and the graphics are visually appealing to match the tone of their message.

mtapf quote

Style your quote so your followers want to become a part of the conversation and hopefully share. Keep in mind, you want to always post with purpose. Think about what the particular quote says about your business and decide if that message is relatable to your target audience. If it is relatable, then turn it into a stylish graphic that brings the words to life!

I've said it before and I'll say it again.. GET PERSONAL! It gets engagement levels up and adds a whole new dimension to your social media pages.

3. Use customer submitted images. It's easy to forget the storytelling power of images submitted by your followers when you're looking for new ways to increase engagement. Using customer submitted images tells a story of their experience with your business and the positive way it's impacted them. Also, it's a great way to thank consumers and show you are dedicated to them by featuring them on your page.

blackboard

4. Acknowledge company milestones. Share your success with your audience, it's a fantastic way to boost engagement. Your followers are the most important part of your journey as a business, so keep them updated with what's happening. Posts marking milestones shouldn't be as common as your other visual content, so treat them as something special when creating the image.

blackboard-milestone

5. Bring your page to life and share behind the scenes shots. Let your followers into your business and make them fall in love. How is your product made? Who are the people behind the logo? Add some humour to the mix and these posts can really be successful.
Locals business Blackboard coffee does a great job of getting personal on their social media sites. By connecting with their followers on a personal level, they humanize the Blackboard brand. They encourage audiences to connect as a friend, rather than a business, which majorly boosts engagement. The business mixes up their social media pages by reposting customers images, behind the scenes snaps of the staff, new recipes and share important milestones like features in newspapers etc. Check out their page if you want a great example of getting personal: https://instagram.com/blackboardcoffee/

blackboard-behind the scenes

6. Be different!
Don't be identical to other brands, this is a huge mistake social media accounts make. Some images are popular or funny for a reason, but most of the time your audience has already seen this content a number of times before! Share original visual content that's tailored to your audience. Post images that highlight your brand personality and the people behind it. Try to take it that step further, go out and take new photos and design your own graphics.

Another important factor businesses must take into consideration are the types of content they are sharing, share text graphics, videos, flat-lay images, landscape and portrait images, up-close and far away images. Consumers want to see a mix of visual content, not the same boring stuff! Check out local brand The Beach People who have been incredibly successful through social media https://instagram.com/thebeachpeople/. They use a great variety of images and have really gained some traction because of it.

the beach people

Develop a theme of colours that look good together. Use emotive colour palettes to improve your images. Play with unique photo filters, colour schemes and palettes.
Just as colours invoke up emotions, so can fonts. You wouldn't use an elegant script typeface to advertise a festival advert. Take into consideration what your posting, your brand and audience to pick a font to suit. Remember the most visually appealing your page looks the more people it will attract.

There are a lot more elements to sharing visual content than meets the eye. If you need help with managing your social media accounts leave it to us! There are 1.39 billion monthly active on Facebook alone. Your business needs to put its best foot forward to target those users before your competitors! Call us today on (07) 5592 2685 or email info@selectmarketing.net.au alternately jump onto http://www.selectmarketing.net.au/web-solutions/social-networking to read more.

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