Email marketing is one of the most powerful tools you can use to build trust and recognition between you and your customers. Unless they are already clients, often your prospects will need to hear from you several times before this relationship will develop and with email marketing driving more conversions than any other marketing channel, including social media, so if you are in business then you should be using email to promote yourself, product or service.
Email marketing used to follow a one-size fits all mentality, but with the increasing development of new technology, businesses have the chance to take their email marketing campaigns to the next level. Most emails these days are created within a template environment with HTML, and of course also need to be mobile responsive.
At Select Marketing & Web Solutions we love new technology and love even more incorporating it into our client's promotional campaigns. We are not interested in being boring or even worse unforgettable and we certainly don't want that for our clients' either.
The following are a few things we think about when putting your campaign together:
- We love Multimedia, so rather than using a simple picture, we like to also incorporate video and animation to promote a product, get our message across and introduce new ideas.
- We are very social, and think you should be too. Use social media to make your emails interactive and easily shareable to your audience.
- Today more than ever before, we were made to move around. It's important to make sure your email campaigns are optimised for mobile devices.
We are constantly bombarded by messages and consumers are so much more visual with their communication than ever before, so we want to make sure you stand out in the crowd.
Email marketing with us is easy and hassle free. Campaigns range from .06 to .02 cents per email, depending on your database size + design of the template. All we need from you is your list to set up in the system and your content and we will do the rest. Once completed we will send you a test, make any changes you want and then send your email to your database. On completion of your campaign you will receive a report on who received it, who opened and engaged with you, any social shares and overall statistics which will help you in the future when building a relationship with your current and future customers.
Email Marketing is not dead!
- Email marketing is still the king of the marketing channels with a 3800% ROI and $38 for every $1 spent.
- Transactional emails have 8 times more opens and clicks than any other type of email, and can generate 6 times more revenue.
- 95% of companies using marketing automation are taking advantage of email marketing.
- About 53% of emails are opened on mobile devices.
- One out of every three clicks within an email occurs on a mobile device.
- You are 6x more likely to get a click-through from an email campaign than you are from a tweet.
- Email is 40 times more effective at acquiring new customers than Facebook or Twitter.
- Email subscribers are 3 times more likely to share your content via social media than visitors from other sources.
- Including a call to action button instead of a text link can increase conversion rates by as much as 28%.
I can go on and on with facts and statistics on email marketing, but from the above I think you get the picture on why you should be email marketing.