Web traffic is the amount of data sent and received by visitors to a website and  is determined by the number of visitors and the number of pages they visit. It is very important to monitor the incoming and outgoing traffic to see which parts or pages of your site are popular and if there are any apparent trends appearing that you can create marketing and promotional campaigns from to increase your client base, as well as your sales.  These trends can also tell you what areas of your website you need to improve on to help your business succeed in the competitive online business of marketing.

Generating website traffic is one of the fundamental things you need to know in order to guarantee success with your online business.

Take a look at the following Action Plan for your website:

1) Pay Per Click Advertising

If you have just launched a new website the chances are that very few people know about it. Therefore to get people visiting your online business more quickly, you can try pay per click advertising. Within no time at all you could have potential customers visiting your website.

2) Submit your Website to Online Directories

This step in your action plan is part of a longer-term strategy aimed at creating incoming links, which will help form the foundation of your search engine optimization strategy.  There are many directories available online in Australia, and of course worldwide that you can use, depending on how far you want to reach.  Try truelocal.com.au, australia-listing-business.com.au, whitepages.com.au, yellowpages.com.au, aussiespages.com.au to name a few.

3) Search Engine Optimization

Many businesses launch a new website without carefully optimizing their website for important keywords. The result is that this task is left for a couple of months, at which time the website is optimized, with subsequent results not occurring for many months down the line. At Select Marketing and Web Solutions we make sure your website is built with these very important guidelines for Search Engine Optimization in place before you site goes live.  If your website is already built then we can go through each page for you and restructure your website to ensure your important keywords are present for you to be found on the net.  For more on Search Engine Optimization click here.

Click here to request a pdf file on the Search Engine Optimization Process for FREE

4) Create Some Buzz

Are you going to launch an innovative business or a business concept that has a slight twist on what has gone on before?  Then, create a business blog.  It is an excellent method to share your company's expertise, build additional web traffic, and connect with potential customers. If you don't have time to blog, then you might want to consider hiring bloggers to write about your business on line. 

5) Online Press Release

One of the most cost effective ways to produce awareness for your business is through public relations, and in particular press releases.  You can try writing a press release yourself or hire a professional to do it for you.  There are a number of rules to follow that can help your press release get noticed both online and offline.  Imagine that news organisations receive hundreds of these press releases daily so you want to make sure you stand out from the crowd with a unique idea.

6) Classified Ad Postings

There are many free classified websites that receive tens of thousands of hits each day. Posting an ad is almost always free and can bring in highly targeted traffic or be used as a lead generation tool.  You could try Google Base, Global Free Classified Ads or MySpace Classifieds to name a few. 

7) Start to Social Network

Social networking sites a growing at a phenomenal rate.  Why not develop a presence in one or more of the social networking websites that are available, such as Facebook or Twitter.  For more information on social networking click here.

8) Increase your Conversion Rate

Ok your doing all of the right things to get your website and business noticed on the worldwide web, now you need to convert your visitors.  This has been one of the most neglected areas of online marketing, but is essential for your business to succeed.  Once your website has been up-and-running for a while you should be looking at statistics regarding the number of unique visitors and be able to calculate how many of those go on to register and eventually make a purchase. To make all of your marketing efforts more effective you need to convert more visitors into customers.

There are many tools you can use to increase your conversion rate, talk to us today about the options that best suit you and your business.

9) Look at Launching and Affiliate Program

Depending on your type of business, after your first couple of months presenting yourself online, you should have a good idea of your customer acquisition cost. This knowledge, along with having increased the conversion rate of your website, means that you can look at launching an affiliate programme, that may provide you with generous yet affordable payouts.

Check out some sites like affiliateprograms.com for an idea of the different types of businesses with affiliate options available. 

However, developing an affiliate program is no small task. It requires a dedicated program manager, financial investment, a solid strategy, and a focus on finding and keeping the best affiliates. But done right, it can bring a number of benefits.

10) Viral Techniques

Viral marketing can work wonders for any business, web site or product. It can be a great source of sales leads, one-way links and targeted traffic.  Yet, many businesses are not taking full advantage of this 'viral factor' in their marketing efforts.  Try experimenting with various low cost techniques, that could be anything from sending an e-voucher to all your current customers, that they in turn, can also forward onto friends and colleagues, or you could provide a discount at the end of the buying process if they send your website / offer to 5 friends.

Select Marketing and Web Solutions can help you with all of the above action plan options to help generate traffic to your website. 

Call us today on (07) 5592 2685 or email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it for a quote or a time to sit down with one of our marketing professionals to discuss your business goals at no cost.