Get your business through the mail when you create a professional direct mail campaign

Business in today's market is more competitive then it has ever been before.  The need for companies of all sizes to stay in touch more personally with clients and their needs, as well as create new prospects is paramount to success. 

Perhaps the most common use of a marketing database is to generate a target list for a direct-mail campaign, of course this also works for purchased or rented lists as well.  Direct mail marketing provides you with the ability to target defined markets with your specialised offers.  With this form of marketing costs can also be modest, which is great for small to medium sized businesses.  Direct mail marketing can also happen relatively fast, allowing you  to generate new sales prospects much quicker.

A survey called 'Reaching Consumers in the Information Age' was done a few years ago and the  collected research of Australian consumers, in regards to direct mail, shows that 70% of consumers do not care who mails them information as long as it is relevant, irrespective of whether the consumer has a relationship with the organisation or not.  This survey also pointed out some exceptions to the preference amongst customers for personalised direct mail. In the retailed and travel sectors, unaddressed catalogues are the preferred channel, while for automotive manufacturers and retailers, newspapers come marginally ahead of personally addressed mail. This perhaps indicates an opportunity for these sectors to build a more personal relationship with their customers.  In fact every industry can benefit from creating a more personalised feel with their clients and prospects, as many feel the art of communication is dying.

In 2006, internationally respected marketing professors, Peter Danaher and John Rossiter, conducted groundbreaking research into the effectiveness of communications channels.

The results of Comparisons of the Effectiveness of Marketing Communications Channels were undeniable. Paper is trusted and it’s tangible.

Whether it's mail or a brochure, paper is one of the most effective ways to convince consumers to take action, from paying their bills on time, to making a purchase.

The key facts from the research were:

•  Delivery by mail is more likely to result in on-time payment of a bill or invoice, than by email or SMS.
•  Consumers are more likely to take action if communications are received on paper, rather than electronically.
•  Even generic mail sent to home is less irritating for recipients and more effective than promotional phone calls.
•  Mail is clearly preferred for receiving information from business at home

However, direct mail marketing is vital only if it's done right and is certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Creating that vital, highly successful direct marketing campaign with Select Marketing and Web Solutions involves the following:

•  Mailing to Mr and Mrs Right
•  Boosting your letter or promotional material with personalisation
•  Making all copy benefit orientated
•  Making an effective impact and creating a call to action
•  Tailoring your mailing material with the idea "To good to miss out on"
•  Ensure its easy as possible for your prospects to respond to you
•  Don't leave them hanging.... follow it up with a phone call if possible
•  Consistency is the key.  Leverage your company identity and branding through the element of repetition

Some forms of Direct Marketing and Direct Mailing Campaigns:

•  Letters, leaflets, brochures and flyers
•  Product launches
•  Membership communication
•  Sales promotions
•  Loyalty programs and groups
•  Identifying a new market

Make us a member of your Marketing Team, and leave it all up to us:

•  Letter, Leaflet or Post Card Design
•  Target Market Analysis
•  List Acquisition if you are looking at a generalised campaign and not your own direct clients
•  Mailing Product Selection
•  Campaign Co-ordination
•  Printing and Postage

Select Marketing and Web Solutions will offer a total management solution to all your direct correspondence and marketing requirements with your clients.

A More Cost Effective Approach

Booklets, Catalogues, Trifold, Leaflets and Flyers

•  Multiple page formats provide room for plenty of copy and graphics so you can feature multiple products
•  Superior front covers on catalogs can increase revenue per catalog mailed by 30 to 40 percent
•  Booklet printing creates a flexible, familiar communication tool - ideal for sending with a direct marketing letter

A5 portrait size booklet or catalogue

A4 landscape size booklet or catalogue

Trifold, Leaflets and Flyers

Postcards

•  Postcard printing can be handled quickly and easily, and cuts costs through reduced postal expenses
•  Ideal for single-purpose campaigns like service reminders, invitations, announcements, and teasers
•  Effective as one wave of a sequential mailing program

Effective postcards catch a customer's attention using concise, targeted content with compelling imagery. Low production costs and postal rates mean the break-even cost point can be achieved at a lower response rate.

Double Postcards

•  Double postcards are quick, easy, and cost-effective to produce
•  Benefits include twice the marketing space of a traditional postcard
•  Integrates a convenient tear-off reply card to increase return rates

Double postcards are an effective vehicle, combining the look of a postcard with the format of an all in one mailer to enable inclusion of a mail reply mechanism

Standard Letter Mailings

•  Standard direct mail letters have historically generated the best response rates in non-catalog direct mailing
•  Letters are more likely to be opened than other direct mailing since they resemble business or personal mail

From headlines to the postscript and even the envelope on the outside the cost of writing your next professional letter, specifically targeted to your prospects for your mail out is $25.

All in One Mailer

•  All in one mailer printing is quick, easy and inexpensive, with no external envelopes or inserts required
•  Catch the recipient's attention and interest at first glance with color and imagery
•  Integrate a tear-off return postcard, ensuring responses can be tracked

All in one mailers begin selling as soon as the recipients see them, and folded and sealed mailers provide privacy if you need to include personal information. Increase response rates with personalisation and data-driven communications along with postage-paid reply cards.

Costs of printing and distribution will vary depending on the size of each job.  Call us for a quote on (07) 5592 2685 or email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it

We guarantee 100% satisfaction and ensure positive results by providing up to 5 revisions.